Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers

Apple today shared a new advertisement on its YouTube channel, this time designed to promote both the iPhone 7 and the iMessages sticker feature that was introduced in iOS 10.

The video features people running around putting a variety of bright, animated stickers on objects, food, other people, and more, mimicking the kind of stickers that are available on iOS.


"Say it with stickers on the iPhone 7," reads the tagline at the end of the video. The video's description also includes a link where all of the stickers used in the ad spot can be downloaded. A huge number of sticker packs are featured, including those from indie artists and those from major companies like Disney.

Introduced in iOS 10, sticker packs are part of the Messages App Store, which lets developers create apps that can be used in iMessages. Stickers can be resized, put on top of chat bubbles, added on photos, or stuck on top of other stickers, with simple controls for dragging.

While Apple has promoted other Messages features available in iOS 10, this is its first ad spot that focuses primarily on stickers, which still don't seem to have caught on with iPhone users.

Related Forum: iOS 10

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
maxresdefault

The MacRumors Show: Leaks Reveal What Apple Products Are Coming Next

Friday October 3, 2025 8:05 am PDT by
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
ipad pro 2024

Next iPad Pro to Have Two Key Features, But One Rumor Still Uncertain

Sunday October 5, 2025 7:00 am PDT by
The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM. Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768. The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...

Top Rated Comments

Richardgm Avatar
112 months ago
I'm way too old to get this.
Score: 57 Votes (Like | Disagree)
shaunp Avatar
112 months ago
I'd be more impressed if they actually made decent computers these days.... Or am I alone in thinking this?
Score: 50 Votes (Like | Disagree)
thisisnotmyname Avatar
112 months ago
Since I know the comments are coming, I like stickers and ALSO want a new Mac Pro. It is possible to like both.
Score: 23 Votes (Like | Disagree)
ThaRuler Avatar
112 months ago
For those of you that complain about Apple not innovating anymore and asking where all their R&D cash is going to, now what can you say?
Score: 21 Votes (Like | Disagree)
tentales Avatar
112 months ago
OMG when emojis just don't suffice to express your feelings.:rolleyes:
Score: 21 Votes (Like | Disagree)
triton100 Avatar
112 months ago
I would say anybody who believes that any more than a very very tiny fraction of 1% of Apple's $10 Billion R&D budget going to stickers is not very intelligent.
Yes but to warrant a whole ad being made out of just stickers ? Am I the only one who thinks this is completely nonsensical ?
Score: 20 Votes (Like | Disagree)