Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets.
The shot pans to an iPhone user who receives a "Happy Birthday" message, where balloons fill up the screen to accompany the text. It ends with the tagline "Expressive messages on iPhone 7. Practically magic."
Introduced in iOS 10, Screen Effects are designed to make the messages experience more emotive, personal, and fun. Screen Effects temporarily alter the look of the Messages display with full screen animations that play alongside text messages. There are several animations, ranging from balloons and confetti to lasers and fireworks.
With certain keywords like "Congratulations!" or "Happy Birthday!" Screen Effects play automatically whenever the relevant text phrase is sent to an iPhone user who has iOS 10 installed.
I find apples new ads to be stupid. Honestly, my favorite was the retina macbook pro ad they ran years ago for the 15 inch. short sweet and to the point.
Sunday September 17, 2023 12:35 pm PDT by Joe Rossignol
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
Tuesday September 19, 2023 2:04 pm PDT by Joe Rossignol
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
Monday September 18, 2023 10:05 am PDT by Juli Clover
Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple's software updates, iOS 17 and iPadOS 17 are available for free. iOS 17 is compatible with the iPhone XR/iPhone XS and later, while iPadOS 17 runs on the iPad mini 5 and later, the iPad 6 and later, iPad Air 3 and later, the second-generation 12.9-inch...
Monday September 18, 2023 3:02 pm PDT by Juli Clover
With the release of a new operating system, there are multiple features and design elements for developers to adopt. Now that iOS 17 is out, many major apps are getting interesting updates today, which we've rounded up below. watchOS 10 also has a new design language, so there are a range of Apple Watch updates to check out too. Flighty (Free, Premium Subscription) Popular flight tracking...
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