Target Discounting Series 1 Apple Watch Models by $70

Target is currently discounting its entire Series 1 Apple Watch lineup by $70, dropping prices as low as $199.99 on 38mm models and as low as $229.99 on 42mm models. Regular pricing is at $269.99 for 38mm Apple Watches and $299.99 for the 42mm Apple Watches.

Note: MacRumors is an affiliate partner with Target and may earn commissions on purchases made through these links.

apple watch 2 collections
A total of eight models are available at the discounted price, which is a solid deal for customers looking to pick up an Apple Watch. The Series 1 Apple Watch models feature the same faster processor that's available in the Series 2 models, but lack the GPS, improved display, and superior waterproofing.

For customers who do not swim and do not need GPS positioning for fitness purposes, the Apple Watch Series 1 is ideal. A full list of discounted models is below:

Target is only discounting Apple Watch Series 1 models at this time, with no discount available on the Series 2 models. Free shipping is available on the Series 1 models, and many brick and mortar Target stores have them in stock.

Related Roundup: Apple Deals
Tag: Target

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...

Top Rated Comments

DaveOP Avatar
116 months ago
Brand new Stainless Steel (Series 0) or Brand new SG (Series 1) -- both for $199. Which one would you choose?
Definitely the sport. I had a SS with Link, purchased launch day, and my taptic engine is so weak that it barely works anymore. I really only wear my watch to workout, and occasionally at work where I would like the Space Gray Sport a lot better. The S1 watch makes a lot more sense now, with the speed improvements. The S0 is frustratingly slow in any apps.
Score: 2 Votes (Like | Disagree)
Soccertess Avatar
116 months ago
Brand new Stainless Steel (Series 0) or Brand new SG (Series 1) -- both for $199. Which one would you choose?
I find series 0 very slow and unresponsive.
Score: 1 Votes (Like | Disagree)
44267547 Avatar
116 months ago
Definitely the sport. I had a SS with Link, purchased launch day, and my taptic engine is so weak that it barely works anymore. I really only wear my watch to workout, and occasionally at work where I would like the Space Gray Sport a lot better. The S1 watch makes a lot more sense now, with the speed improvements. The S0 is frustratingly slow in any apps.
If you recall, There was a report where when the first Apple Watch was in production was haulted due to issues with failing haptic engines or Taptic engines that were exhibiting weak vibrations. Perhaps you received one with this issue. I remember reading Apple tried to stop as many as they could from resale for that specific reason. I'm Wondering if that was part of the issue for you.

Third party applications can be a plague, but it still affects both versions being the third party applications can be an issue with the developer end of things. Plenty of Watch threads discuss this as well. But yes, Series 1 has an improved processor, its incremental without any major leaps over Gen One. And for comparison, I own both Watches from both Generations.

The Sport definitely is a money saver, but the stainless has a premium appeal (As you know) and the sapphire display is worth the extra money in my opinion. It's paid for Itself with the protection, which I didn't care for the Ion-X Glass on the Sport model.
Score: 1 Votes (Like | Disagree)
satchmo Avatar
116 months ago
Interesting.
Neither companies showed detail specs in size. But the weight is not much difference where the Sony is 45g for the core unit, and the Apple Watch 2 range from 28.2g for the aluminum case 38mm all the way to 45.6g for the ceramic 42mm case.
But the battery life difference is like 3 times!
Something does not add up.
I believe the Sony Smartwatch 3 is around 51mm, doesn't have a heart rate sensor, 320 x320 vs Apple's 42mm, 390 x312 display. Don't know the nits on the Sony.
Not sure if that answers anything.
Score: 1 Votes (Like | Disagree)
44267547 Avatar
116 months ago
I find series 0 very slow and unresponsive.
I definitely think experiences very. I own two models in the first generation Apple Watch, and it's plenty fast. I have no third-party applications installed. And it runs stock and I think it has little lag. And for comparison, I own the second Apple Watch generation and it's not that much faster than the first one.

I think it depends on how you use your Apple Watch and for what purpose. But third-party applications are not always optimized as they should be for the Apple Watch and that can contribute slowdowns.

And watchOS 3 has greatly improved the performance the speed of the first generation Apple Watch.
Score: 1 Votes (Like | Disagree)
Larry The L Avatar
116 months ago
More proof that series 3 will be DOA
That is a completely absurd and ridiculous statement that has absolutely no proof behind it other than a strange logic that escapes common sense and rationality.
Score: 1 Votes (Like | Disagree)