German soccer club FC Bayern Munich announced a sponsorship deal with Apple Music on Monday, offering exclusive playlists and other content to fans of the team that currently tops the Bundesliga, which is regularly broadcast on TV in over 200 countries.

According to iPhone-Ticker.de, Apple Music is to be regarded as FC Bayern's official music service, with the first playlist already available for download and more content on the way. The club's press release offered further details on what's to come:

fc-bayern-apple-music

From today, music fans will be able to get even closer to their favourite team and players from FC Bayern Munich with exclusive playlists and content, curated especially for Apple Music. From inspirational and uplifting songs to listen to during training to celebratory playlists post-match, there will be music for everyone to enjoy throughout the season. The first team playlist is available now. Alongside exclusive content and videos, Apple Music will also be FC Bayern Munich's music service of choice.

The press release goes on to highlight the significance of music to both players and fans, noting that Bayern Munich star Mats Hummels appears in TV commercials advertising Deutsche Telekom and Apple Music. The club says it has also signed an agreement with Apple's Beats by Dre to continue as its "official sound partner".


The deal represents the first known partnership between Apple Music and a professional sports team, suggesting sponsorship will play a big part in Apple's drive to strengthen the intersection of technology and popular culture. Apple recently indicated it is seeking ways continue to grow its Apple Music subscriber base by diversifying the service's offerings beyond music and creating original content, to include TV and movies.

Top Rated Comments

Kebabselector Avatar
93 months ago
They didn't even have shirt sponsors when I used to go up the Molineux as a kid, just a few advertising boards around the pitch. :D
I remember when the Blues had no sponsor for a few years. Happy days - the football was just as bad though.
Score: 1 Votes (Like | Disagree)
Kebabselector Avatar
93 months ago
'official sound partner' The world has gone officially bonkers if a football team requires such a partner.
Score: 1 Votes (Like | Disagree)
bigchrisfgb Avatar
93 months ago
I'd never heard of the FC Bayern Munich team before today nor am I a big sports guy, but this is a very, very cool idea. I can only imagine if I were a fan that it would be even more appealing!
They are the biggest club in Germany and currently one of Europe's (and the worlds) top clubs. They are regarded as an elite club which is usually reserved to only a few clubs. Anyone with any interested in football (soccer) knows of Bayern Munich.
[doublepost=1485868224][/doublepost]
They didn't even have shirt sponsors when I used to go up the Molineux as a kid, just a few advertising boards around the pitch. :D
I have a retro Newcastle United top that has no sponsor. One of my reasons for buying was because of my refusal to wear any NUFC tops with the Wonga sponsor on it. The company I buy them from do loads of teams, including Wolves, www.toffs.com (http://www.toffs.com)
As it happens I'm off to our game with Wolves in just under 2 weeks time.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...