Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design.


In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen.


In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall.


In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone.

All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan.


Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch.

Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the longest in the AirPods ad series at one minute, and it features the same general theme as the other videos.

Related Roundup: AirPods 3
Buyer's Guide: AirPods (Don't Buy)
Related Forums: AirPods, iPhone

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Top Rated Comments

itsLouieV Avatar
96 months ago
great song, I like these ads.
Score: 31 Votes (Like | Disagree)
nav92 Avatar
96 months ago
Good ads. Absolutely love Airpods.
Score: 30 Votes (Like | Disagree)
Larry The L Avatar
96 months ago
Let's just save everyone the trouble:
1. These are not features I want
2. Tim Cook must go
3. Apple is going downhill with useless products and no innovation.
etc, etc

Imagine if we start every thread this way, we could save a lot of unnecessary posting. Feel free to add your favorite message is despair and apple hate.
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The AirPod ads are good but not effective enough to make people want to buy them.

Also, I wonder if the AirPods were designed for the notes ad..
These are good ads. I love my airpods. If I was looking to buy the airpods, these ads would certain encourage me to do so. In general Apple ads are terrific.
Score: 28 Votes (Like | Disagree)
Wackery Avatar
96 months ago
the only thing magical about apple now a days are their ads and their astronomical prices
Score: 15 Votes (Like | Disagree)
RF9 Avatar
96 months ago
Wow, haters are gonna. Airpods are one of the chepest WIRELESSS eabuds on the market. Yes people want them. On running forums they're all talking about how great they are and how they want to get them.
IDK about these ada but the product seems tonsell itself. I have them and I think they're great.
Score: 14 Votes (Like | Disagree)
Tom620 Avatar
96 months ago
A lot of black people in the ads, but not in the top management of Apple.
Score: 11 Votes (Like | Disagree)