Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design.


In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen.


In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall.


In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone.

All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan.


Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch.

Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the longest in the AirPods ad series at one minute, and it features the same general theme as the other videos.

Related Roundup: AirPods
Buyer's Guide: AirPods (Caution)

Top Rated Comments

(View all)
Avatar
50 months ago
great song, I like these ads.
Score: 31 Votes (Like | Disagree)
Avatar
50 months ago
Good ads. Absolutely love Airpods.
Score: 30 Votes (Like | Disagree)
Avatar
50 months ago
Let's just save everyone the trouble:
1. These are not features I want
2. Tim Cook must go
3. Apple is going downhill with useless products and no innovation.
etc, etc

Imagine if we start every thread this way, we could save a lot of unnecessary posting. Feel free to add your favorite message is despair and apple hate.
[doublepost=1484420624][/doublepost]

The AirPod ads are good but not effective enough to make people want to buy them.

Also, I wonder if the AirPods were designed for the notes ad..

These are good ads. I love my airpods. If I was looking to buy the airpods, these ads would certain encourage me to do so. In general Apple ads are terrific.
Score: 28 Votes (Like | Disagree)
Avatar
50 months ago
the only thing magical about apple now a days are their ads and their astronomical prices
Score: 15 Votes (Like | Disagree)
Avatar
50 months ago
Wow, haters are gonna. Airpods are one of the chepest WIRELESSS eabuds on the market. Yes people want them. On running forums they're all talking about how great they are and how they want to get them.
IDK about these ada but the product seems tonsell itself. I have them and I think they're great.
Score: 14 Votes (Like | Disagree)
Avatar
50 months ago
A lot of black people in the ads, but not in the top management of Apple.
Score: 11 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...