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Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go."


"Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last week.

Related Roundups: Apple Watch Series 2, watchOS 3
Tag: Apple ads
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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15 weeks ago
these are misleading ads

1st no surfer ive seen wears an apple watch while surfing. have you tried using the screen when wet?

regarding the cycling - where are the data screens for cadence, power, speed sensor, etc.?
Rating: 11 Votes
15 weeks ago
Apple really needs to find a way for this thing not to look so ugly on the wrist. It is just a clunky box with a massive band... woof!
Rating: 11 Votes
15 weeks ago
I don't understand why an Apple Watch is supposed to enhance the experience of riding a bicycle. I used to have a computer on my road bike but I threw it away. I don't care about the numbers. I just want to enjoy the ride.
Rating: 9 Votes
15 weeks ago

[MEDIA=youtube]mjo629JpTyE[/MEDIA]

Nailed it.
Rating: 7 Votes
15 weeks ago

Seriously Apple?

still think the Apple watch is worth what you change for it?

Go Fish.


Definitely worth it for me. It's been on my wrist at least 12 hours a day for about the last year and a half.

Rather than listening to all the typical negative buh-blah on MR from people who didn't own one, I wanted to see for myself and bought the Sport model to check it out first-hand, believing there was still achance it wouldn't work for me and I'd simply return it because I hadn't had a watch on wrist for ten years.

After a week I was sold. No way it was going back. Valuable for everyday fitness activities (cycling, hiking, gym) and for dealing with messages, email, calendar reminders, calls, Siri, etc without having to fish out my phone. And it's an excellent watch for time as well.

So tell me about your Apple Watch personal experiences?
Rating: 6 Votes
15 weeks ago
And yet you still can't walk in a store and buy a Series 2 Watch. Brilliant, Apple.
Rating: 5 Votes
15 weeks ago
go surf, go ride, but do not...i repeat DO NOT, upgrade to 3.1.1
Rating: 5 Votes
15 weeks ago

these are misleading ads

1st no surfer ive seen wears an apple watch while surfing. have you tried using the screen when wet?

regarding the cycling - where are the data screens for cadence, power, speed sensor, etc.?


Of course a comment like this must appear.

1st. They don't show it being used in the water, and the S2 actually has a screen that responds fairly well when wet.

2nd. It has a "speed sensor" via accelerometers and GPS, and no, it doesn't have cadence or power because that's physically impossible for a watch.

Also, it's meaningless, who cares? It doesn't tell anything!
Rating: 4 Votes
15 weeks ago
Seriously Apple?

still think the Apple watch is worth what you change for it?

Go Fish.
Rating: 4 Votes
15 weeks ago

Agree, and don't forget that waterdamage is not covered by warranty. Now of a couple of cases unfortunately


Water damage may not be on the official warranty, but Apple still replaced my series 1 after it went TU after getting wet. Since they are specifically advertising the series 2 as water resistant they will have to cover it. Unless they want more law suits that is.

Price is set by the market. If people weren't snapping them up at this price apple would figure out a different strategy up to and including killing them. Right now demand is beating supply so they are obviously doing something right.

I've had mine for about 1.5 years and the only really negative thing that kills it is the crappy battery life. Can't even go on a weekend get away with the wife without needing to take cords and stuff. Not cool. Once they fix that aspect, other improvements will be gravy for me.
Rating: 3 Votes

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