Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go."


"Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last week.

Related Roundup: Apple Watch Series 9

Popular Stories

sonny iphone 16 pro colors

New iPhone 16 and iPhone 16 Pro Colors Revealed Ahead of Apple Event

Friday September 6, 2024 5:01 am PDT by
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
Generic iOS 18 Feature Real Mock

iOS 18 Coming Later This Month With These 8 New Features

Tuesday September 3, 2024 12:07 pm PDT by
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
iPhone 16 Pro Mock Article

How Much Will the iPhone 16 Cost?

Friday September 6, 2024 5:43 am PDT by
Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
its glowtime event youtube

Report Details Last-Minute Apple Event Rumors About New iPhones, Apple Watches, and AirPods

Friday September 6, 2024 4:40 am PDT by
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
iOS 18 CarPlay Feature

iOS 18 Adds These 6 New Features to CarPlay

Tuesday September 3, 2024 12:59 pm PDT by
Apple did not mention CarPlay when it unveiled iOS 18 in June, but the update includes a handful of new features for the in-car iPhone system. iOS 18 includes some changes to the Messages app, Settings app, and Siri on CarPlay. The update should be widely released later in September. Below, we recap CarPlay's key new features on iOS 18. 1. Contact Photos in Messages App iOS 18 adds...
apple watch series 9 display

'Noticeably Thinner' Apple Watch Series 10 to Eventually Get Sleep Apnea Detection

Friday September 6, 2024 4:42 am PDT by
The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...

Top Rated Comments

Born Again Avatar
101 months ago
these are misleading ads

1st no surfer ive seen wears an apple watch while surfing. have you tried using the screen when wet?

regarding the cycling - where are the data screens for cadence, power, speed sensor, etc.?
Score: 11 Votes (Like | Disagree)
a.gomez Avatar
101 months ago
Apple really needs to find a way for this thing not to look so ugly on the wrist. It is just a clunky box with a massive band... woof!
Score: 11 Votes (Like | Disagree)
tod Avatar
101 months ago
I don't understand why an Apple Watch is supposed to enhance the experience of riding a bicycle. I used to have a computer on my road bike but I threw it away. I don't care about the numbers. I just want to enjoy the ride.
Score: 9 Votes (Like | Disagree)
Johnny907 Avatar
101 months ago
Nailed it.
Score: 7 Votes (Like | Disagree)
citysnaps Avatar
101 months ago
Seriously Apple?

still think the Apple watch is worth what you change for it?

Go Fish.
Definitely worth it for me. It's been on my wrist at least 12 hours a day for about the last year and a half.

Rather than listening to all the typical negative buh-blah on MR from people who didn't own one, I wanted to see for myself and bought the Sport model to check it out first-hand, believing there was still achance it wouldn't work for me and I'd simply return it because I hadn't had a watch on wrist for ten years.

After a week I was sold. No way it was going back. Valuable for everyday fitness activities (cycling, hiking, gym) and for dealing with messages, email, calendar reminders, calls, Siri, etc without having to fish out my phone. And it's an excellent watch for time as well.

So tell me about your Apple Watch personal experiences?
Score: 6 Votes (Like | Disagree)
Fozziebear71 Avatar
101 months ago
And yet you still can't walk in a store and buy a Series 2 Watch. Brilliant, Apple.
Score: 5 Votes (Like | Disagree)