Pebble Posts Details on Refunds and Existing Device Services Following Fitbit Buyout - MacRumors
Skip to Content

Pebble Posts Details on Refunds and Existing Device Services Following Fitbit Buyout

by

Pebble CEO and founder Eric Migicovsky took to the company's blog yesterday to personally confirm its imminent closure, following media reports earlier on Wednesday that Fitbit has acquired its technology, software assets, and other intellectual property.

Pebble

Dear Pebblers,

Thank you all for being such loyal supporters and champions of the Pebble community and brand. You helped start something fantastic when you backed our first Kickstarter project (and shout-out to the first inPulse users). Since then, we’ve shipped over 2 million Pebbles around the world!

However — due to various factors — Pebble is no longer able to operate as an independent entity. We have made the tough decision to shut down the company and no longer manufacture Pebble devices.

Migicovsky went on to cover the buyout, earlier confirmed by Fitbit in a press release, and said that many members of his team would be joining the company to continue their work on wearable software platforms. Migicovsky also said that Pebble devices will continue to work as normal, thanks to "close collaboration with the Fitbit team", but warned that functionality or service quality may be reduced in the future.

The blog post also lists a number of bulleted "need-to-knows" for customers, including further details on refunds for Kickstarter backers awaiting pre-orders of devices including the Pebble 2 and Core wearables. Customers can read the list here.

Tags: Fitbit, Pebble

Top Rated Comments

djcerla Avatar
123 months ago
2015: "We're not fazed by the Apple Watch"

2016: "We've been tased by the Apple Watch"
Score: 9 Votes (Like | Disagree)
djcerla Avatar
123 months ago
Next Fitbit, always on colour screen, 7 day battery life and all the fitness features of a Fitbit with the functionality of the Pebble! Can't wait :)
that "always on colour screen" allowed for 7 days of battery life but it was so bad that it represented a major factor in the demise of the company.
[doublepost=1481204462][/doublepost]
$40m buyout and new jobs at Fitbit. Not bad for a few years work. I'd hardly call that tased
There is no money for no one.

VC lost most of its money, shares to employees are toilet paper, and there's a huge debt to be repaid.

This, just one year after declining a $740M offer from Citizen.
Score: 4 Votes (Like | Disagree)
123 months ago
I think it was more the OS and very low powered CPU that allowed for 7 days battery life.

The Fitbit blaze would be brilliant if the screen was always on and you could do more on the watch rather than having to use the app to do everything. Set an alarm, use the app! argh!
Agreed. Pebble Watch's were not very powerful at all. Although, they were not really intended to be powerful. The low screen reduction and likely the low powered processor were the main reasons for strong battery life. Although, seven days was impressive.
Score: 1 Votes (Like | Disagree)
jclardy Avatar
123 months ago
$40m buyout and new jobs at Fitbit. Not bad for a few years work. I'd hardly call that tased. I've never been a fan of their watches since I sold my Kickstarter edition literally an hour after I received it. But they clearly had some IP that Fitbit wanted. It's hard for a tiny startup like Pebble to compete marketing-wise with a behemoth like Apple. If they can be criticized it's not taking an even bigger buyout sum earlier this year. That was pure hubris.
40m after having a 750m offer a few months ago...that is pretty bad. The buyout is supposedly just barely covering their debts. Given their financial situation probably looked dire at that point I have no idea why they didn't take the initial huge buyout offer. I think their CEO being an engineer at heart and too invested in the product itself was likely their downfall.
Score: 1 Votes (Like | Disagree)
Chupa Chupa Avatar
123 months ago
that "always on colour screen" allowed for 7 days of battery life but it was so bad that it represented a major factor in the demise of the company.
[doublepost=1481204462][/doublepost]

There is no money for no one.

VC lost most of its money, shares to employees are toilet paper, and there's a huge debt to be repaid.

This, just one year after declining a $740M offer from Citizen.
1. Didn't say anyone got rich off of it -- just that the IP was worth something that the company was not worth $0.

2. Also noted it missed out rejecting early higher bids.
Score: 1 Votes (Like | Disagree)
123 months ago
A little sad to see Pebble go away, as they're the ones who got me into smart watches in the first place. I didn't, however, like how they kept relying on Kickstarter to get their new products out. I know some people defended this, but it just didn't sit right with me.

Oh well. It was fun while it lasted.
Score: 1 Votes (Like | Disagree)

Popular Stories

General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
MacBook Pro Low Angle Wide Lens

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...