Apple Reduces iPhone 7 Supplier Orders Amid 'Fading' Demand and 'iPhone 8' Excitement

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Apple has reduced its orders for the iPhone 7 with suppliers, following the initial sales influx within the first month of the device's launch this past September. Supply chain sources speaking with Digitimes pointed towards strong demand for the Jet Black iPhone 7 and Samsung's Galaxy Note 7 issues as catalysts for the initial shipping momentum, but both factors have now trailed off in producing more iPhone sales leading up to 2017.

Because of these factors and more, demand for the iPhone 7 in China and other markets around the world has "started fading." The timing aligns with Apple's typical iPhone manufacturing slow down towards the end of each year, and attention by suppliers and customers is now said to be on 2017's much-anticipated tenth anniversary iPhone.

iphone7rosegold

Demand for the iPhone 7 devices in China and other markets has scaled down significantly since their launch less than three months ago, the sources noted.

Instead of paying attention to sales performance of the iPhone 7 devices, component suppliers and consumers alike have been shifting their focus to the next generation iPhone to be released in 2017, commented the sources.

"High expectations" for the so-called iPhone 8 are also factored into the shipment outlook for the iPhone 7 as the new year approaches. In total, shipments for the iPhone 7 are believed to be five million less in the first six months of 2017 than in the four month period the smartphone will have been available by the end of 2016.

The iPhone 8 already has a plethora of rumors surrounding its design and potential new features, including a glass body, edge-to-edge display, and wireless charging abilities.

Top Rated Comments

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51 months ago

And how about lack of headphone jack on iPhone 7?

Easily the worst part of owning an iPhone 7 for me. The phone is excellent other than this omission. It has bit me in the ass many times now as I don't carry the dongle around with me all the time.

Even at home, the whole, "crap I have to find that adapter" is annoying. As a musician, I knew this could be a problem. Just didn't realize how annoying it was going to be.
Score: 30 Votes (Like | Disagree)
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51 months ago
It would be really funny if this iPhone 8 was just an iPhone 7s. So funny I would cry!
Score: 29 Votes (Like | Disagree)
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51 months ago
HAHAHAAAAA, riiiiiiight, shrinking demand because of iPhone 8 excitement. Lol. Just no way that the iPhone 7 being meh has anything to do with it.
Score: 16 Votes (Like | Disagree)
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51 months ago
Apple might add headphone jack in iPhone 8 to blow our mind! Also I didn't buy iPhone 7 because of lack of 3.5mm jack
Score: 15 Votes (Like | Disagree)
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51 months ago
And how about lack of headphone jack on iPhone 7?
Score: 12 Votes (Like | Disagree)
Avatar
51 months ago

Bluetooth is here, and has better battery life then it had. If you don't want to embrace it, you're SOL because it's the future, even if you refuse to accept it.

Bluetooth's audio quality still sucks balls. Next, it's another device that you need to remember to have to recharge on a regular basis. It also drains battery life on your main device. Despite all these negatives, for some reason bluetooth headphones are still ludicrously priced.

And you want us to switch from simple 3.5mm jack to this junk? No thanks.
Score: 12 Votes (Like | Disagree)

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