Amazon has acknowledged a worsening counterfeit problem on its site and says it has made fighting the fake products a "major goal" for next year (via The Verge).

Last month Apple filed a lawsuit against Mobile Star LLC which it accused of infringing upon its trademarks and copyrights by selling counterfeit power adapters and cables on Amazon. Apple claimed the fake products posed a risk to life, and said it had found that almost 90 percent of so-called genuine Apple products and accessories it purchased from Amazon over the last nine months were actually counterfeit.

amazon-review-mobile-star
Following the lawsuit, Amazon said it had "zero tolerance for the sale of counterfeits" on its website and said it was working closely with manufacturers and brands to aggressively pursue the wrongdoers.

Bloomberg reports that Amazon now says it plans to create a registry to prevent fakes and wants legitimate brands to register even if they don't plan on selling products on the site. Merchants then have to obtain official brand permission before they can sell goods from the company.

Amazon has reportedly been experimenting with Nike and other brands to build the registry, but the company says it will target more brands in 2017 in an attempt to get them to sell their products on Amazon's marketplace. According to the report, Amazon tried to get the NFL and MLB to sell merchandise through its online marketplace, but the negotiations stalled because of a perceived lack of control over existing fake goods.

Tag: Amazon

Top Rated Comments

Kebabselector Avatar
115 months ago
I think the Marketplace cheapens the brand (and they are not the only people to do this). If I wanted cheap dodgy goods I'd use ebay.
Score: 13 Votes (Like | Disagree)
keysofanxiety Avatar
115 months ago
Long overdue, but great news.
Score: 9 Votes (Like | Disagree)
Phil A. Avatar
115 months ago
If Mobile Star would pay the license of their product to Apple would that make all their product MFi? Obviously Mobile Star is infringing the design and they need to pay their dues.
I think the biggest problem is they've been selling stuff as "genuine apple" when it's clearly nothing of the kind: Nothing to do with paying dues and everything to do with blatant counterfeiting as I understand it
Score: 4 Votes (Like | Disagree)
ftaok Avatar
115 months ago
The reason why I brought that up because the functionality of the product that is copied works just like the original or an MFI product. Obviously Apple argues about safely but if this was licensed then it is now labeled as safe. I know about issues being caught on fire but it did happen to Apple products or MFI licensed product as well. I know for sure that this company is blatantly counterfeiting the product.
The problem is that the MobileStar chargers look just like the Apple chargers, but they skimp on the quality of the internals. From the outside, they look just like Apple chargers, plus they are listed as Apple OEM chargers.

This is the definition of counterfeit.

It's not like Anker with the mifi license. Anker stuff doesn't looke like Apple stuff.
Score: 2 Votes (Like | Disagree)
PBG4 Dude Avatar
115 months ago
Funny how Amazon didn't see a problem when Birkenstock pulled all product from Amazon due to fakes but as soon as Apple launches a suit, it's a different story completely.
Score: 2 Votes (Like | Disagree)
definitive Avatar
115 months ago
They should have done this years ago. Now they're looking like the jerks in the eyes of the customers, so they have to do something.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
maxresdefault

iPhone 17 Pro is Vulnerable to Scratching, But Not Where You Might Think

Tuesday September 23, 2025 2:18 pm PDT by
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores. Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...