Setapp, an upcoming subscription service from MacPaw, aims to offer a Mac App Store alternative and change the way customers obtain software for their Macs. Setapp will make 40+ popular Mac apps available to Mac users for a flat monthly fee at launch, and there are plans to continually add new apps as the service grows.

Much like Netflix, Setapp will charge users a flat $9.99 fee per month, giving them access to a wide range of Mac apps like RapidWeaver, Marked 2, Ulysses, iMazing, iStat Menus, Toast Titanium, CodeRunner, Blogo, Pagico, and more. It's an interesting concept that has already attracted quite a few app developers, and could attract many more popular apps should the concept catch on.

setapp
Setapp includes continual updates, so users who pay the subscription fee to access apps will not need to pay separately for future updates, nor will they need to make in-app purchases or pay additional money to access full app functionality. Setapp apps will also work offline, when no internet connectivity is available, and will be installed through a main Setapp app.

setapp2
Much like Apple's own Mac App Store, Setapp pays 70 percent of revenue to developers and takes a 30 percent cut, but it also provides developers with a continuous monthly revenue stream, which could be more appealing than the Mac App Store.

Setapp is rumored to be planning to have a beta testing period in the near future, which will give Mac users a chance to try out the subscription service before it launches. Mac users can sign up to request a beta invite through the Setapp website.

Tag: Setapp

Top Rated Comments

SoSickSadNslOw Avatar
118 months ago
Nope. I'd rather pay once and be done with it. The idea of 'Subscription' has turned into twisted set of rules where you get things momentarily, things that should be owned permanently.
Score: 23 Votes (Like | Disagree)
SoSickSadNslOw Avatar
118 months ago
Why do you feel the need to own them permanently? I'm not watching the same movies, playing the same games, listening to the same songs, or using the same apps as I was just a few years ago.

It's essentially "wasted money" unless you have some sort of collector mania.
It's got nothing to do with being a collector. I just don't see the point of paying them every month when I'm sure I won't be using every app offered so why keep on paying them?

I personally like the idea of owning the things I want/need, where I can. So called 'wasted money' won't be nearly as much as you'd end up paying them throughout the months/years you'd keep the subscription.

$120 a year spent on apps, $120 spent on streaming music, $120 streaming movies every year just does not make sense to me. I'd rather spend all that money on owing albums, movies, apps which I really want and can always go back to when desired without the worry of direct debits.

Of course that's my personal opinion and your consumption could completely differ.
Score: 12 Votes (Like | Disagree)
mkeeley Avatar
118 months ago
Why do you feel the need to own them permanently? I'm not watching the same movies, playing the same games, listening to the same songs, or using the same apps as I was just a few years ago.

It's essentially "wasted money" unless you have some sort of collector mania.
How are apps anything like a movie?
Score: 7 Votes (Like | Disagree)
RC Mike Avatar
118 months ago
Subscriptions have ruined so many great software products. I get the desire for a continuous, predictable revenue stream, but... It leads to mediocre products and consumer lock-in.

It's killed the educational software market. My organization spends much less on software than we used to, back when we could purchase it outright.
Score: 7 Votes (Like | Disagree)
djeeyore25 Avatar
118 months ago
I need an app just to keep up with all my subscriptions, though the app would undoubtedly require a subscription as well.
Score: 6 Votes (Like | Disagree)
Juicy Box Avatar
118 months ago
It seems like the tech world is becoming subscription-based. Essentially it is renting music, TV, apps, and even hardware.

I am not saying it is good or bad, just pointing out the trends I see.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....