In a lengthy blog post about Facebook's ten-year plan to "accelerate innovation and power new experiences with AI," chief technology officer Mike Schroepfer mentioned that one update coming to the company's mobile apps will be a "style transfer" tool that turns normal photos and videos into works of art using "high efficiency neural networks," all running directly on iOS and Android smartphones.

Facebook's impending update will, according to Schroepfer, run entirely on the user's smartphone and not be dependent on the content to be sent to servers, creating long load times and frustrating users. The CTO described this as the most demanding and "technically difficult" hurdle to clear in the process of adding the feature to the company's mobile apps, but Schroepfer said the company has done just that, and the result is a deep learning platform called "Caffe2Go."

facebook-art-filters

Just three months ago we set out to do something nobody else had done before: ship AI-based style transfer running live, in real time, on mobile devices. This was a major engineering challenge, as we needed to design software that could run high-powered computing operations on a device with unique resource constraints in areas like power, memory and compute capability. The result is Caffe2Go, a new deep learning platform that can capture, analyze and process pixels in real time on a mobile device.

We found that by condensing the size of the AI model used to process images and videos by 100x, we’re able to run deep neural networks with high efficiency on both iOS and Android. This is all happening in the palm of your hand, so you can apply styles to videos as you’re taking them.

Schroepfer said that the alternative of sending the content to data centers to be analyzed and filtered was "not ideal for letting people share fun content in the moment." In addition to basic image and video filtering capabilities, the new deep-learning platform will also feasibly be able to understand gesture controls when taking a selfie, for instance. In today's blog post, an example is given of a user swiping right and left between various artistic filters for a selfie (all running live, in real-time) and even snapping a picture when the user smiles.

As a comparison, the update sounds largely similar to Prisma, an app that launched over the summer and impressed many with its ability to turn photos, and eventually videos, into stylized images. Originally, Prisma used a server-side combination of neural networks and artificial intelligence to apply the different filters to user photos, but an update also introduced offline image processing, meaning users could use some of the app's filters to alter their images right from their smartphones.

For Facebook, the announcement follows a year of video-first announcements from the company, most recently embodied in CEO and co-founder Mark Zuckerberg's plan to make the camera more prominent in the app. No specific timeline was given for a possible launch of the new features on Facebook's mobile apps, but the company is clearly looking to lay the groundwork for its future, calling its new AI initiative, along with virtual reality, "new technologies that will shape the next decade."

Top Rated Comments

jmh600cbr Avatar
115 months ago
Facebook - the startup eater
Score: 3 Votes (Like | Disagree)
Zorn Avatar
115 months ago
Wow prisma filters! Sounds like a cool feature no one asked for. When will it stop looking like mud on the iPad Pro that's now a year old?
Score: 2 Votes (Like | Disagree)
-BigMac- Avatar
115 months ago
Yeh man keep beefing and slowing that sluggish app up. Why not a build in a music player?
Score: 1 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
115 months ago
Prisma just added the ability to apply filters to Facebook live video on the iPhone 7 and 6S today.
Score: 1 Votes (Like | Disagree)
Hiran Avatar
115 months ago
But I deleted the official Facebook app and installed Friendly for iOS when the official app lost messenger feature. Mark Zuckerberg is dumb and arrogant as hell.
Score: 1 Votes (Like | Disagree)
smacrumon Avatar
115 months ago
Facebook is out to lunch. Their product is dated, the design is 2009 with a side of stale fries.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...