Report Claims Apple Considering Apple Music Price Drop - MacRumors
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Report Claims Apple Considering Apple Music Price Drop

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Apple is seriously considering a price drop for Apple Music, according to two sources that spoke to Digital Music News. The sources are not within Apple, but have worked close with the service since it launched. The price drop would see Apple Music go from $9.99 to $7.99, while family plans would drop from $14.99 to $12.99.

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The new prices would begin rolling out by Christmas, and Digital Music News claims the rollout could start with a "holiday promotional discount." While regular and family plans would see a price drop, student rates, which are $4.99 a month, would remain the same price.

The new prices would help Apple Music match Amazon's new Music Unlimited service, which is $7.99 per month for Prime subscribers. However, Amazon's streaming service also offers a $3.99 per month plan for customers that own an Amazon Echo device.

In May, Digital Music News reported that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so.

Tags: Apple Music Guide, Digital Music News

Top Rated Comments

J
julesme
123 months ago
I gladly pay $9.99, but if they want to lower it, go right ahead!
Score: 33 Votes (Like | Disagree)
C
cube
123 months ago
Lower hardware prices instead.
Score: 17 Votes (Like | Disagree)
iapplelove Avatar
iapplelove
123 months ago
$4.99 a month and they may have me back.
Score: 16 Votes (Like | Disagree)
pat500000 Avatar
pat500000
123 months ago
Meh, I listen from YouTube with no sub.

Edit: I never like subscription in the first place....just my thing.
Score: 16 Votes (Like | Disagree)
macs4nw Avatar
macs4nw
123 months ago
"In May, Digital Music News reported ('https://www.macrumors.com/2016/05/11/apple-ending-itunes-music-downloads/') that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported ('https://www.macrumors.com/2016/06/08/apple-preparing-for-end-of-itunes/') that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so."

That'll be a sad day, and when that comes to pass, we'll then have to find another way to "own" and enjoy our music, without having to depend on some internet provider and remote server.
Score: 12 Votes (Like | Disagree)
ipedro Avatar
ipedro
123 months ago
I expected to find negative comments about a price drop. You guys did not disappoint. What a depressing place macrumors has become.

On the topic, I gladly pay $9.99 for unlimited music. It sure beats the $20-$30 a month I used to spend on album purchases. But I welcome a lower price. I think that it'll bring all but the stingiest of people on board, making it near ubiquitous. Apple will more than make up for the price drop on volume when people who wouldn't consider paying for music finally weigh the pros and cons and realize that the convenience is worth paying for.
Score: 11 Votes (Like | Disagree)
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