Apple Previews Redesigned Flagship Regent Street Store in London

Apple today invited journalists to London, England to preview its redesigned Regent Street store, set to open this weekend. Dozens of images have been shared on Twitter and other websites, providing us our first glimpse at the revamped location that's been under construction for more than a year.

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The lower level of the redesigned store (Sebastian Anthony via Twitter)

Apple Regent Street now features Apple's next-generation retail design, previously seen at its flagship Union Square location in San Francisco, including wide, open spaces with indoor trees, sequoia wood tables and shelves for displaying products, a large 6K video screen, and light boxes extending the length of the ceiling.

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Two new side staircases lead to a second level (Ian Betteridge via Twitter)

The location now has a Genius Grove, a section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found at Apple's other retail locations.

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Apple's new Regent Street storefront (Nick Dines via Twitter)

In line with remodeling plans filed last year, the storefront is no longer adorned with four Apple logos in each window, but rather a large, white flag with the Apple logo. The central glass staircase has been removed, replaced with two new side staircases that lead to the second level with more product displays and workshop space.

Apple retail chief Angela Ahrendts was on hand to preview the new store, designed by Foster and Partners, the award-winning architecture firm behind Apple's upcoming Campus 2 headquarters and Union Square retail location. Apple Regent Street will open its doors to the public on Saturday at 10:00 a.m. local time.

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Top Rated Comments

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41 months ago
The trees are younger than most macs in there.
Rating: 26 Votes
41 months ago
Are there any [discontinued] Thunderbolt displays hooked up to aging Mac Pros like other stores?
Rating: 15 Votes
41 months ago
What a beautiful shop to sell 4-year old computers, 3-year old phone casings, a tepid smartwatch and a sea of tablets. #priorities
Rating: 10 Votes
41 months ago
Macs that are older then when the store started getting remodeled..
Rating: 10 Votes
41 months ago

What a beautiful shop to sell 4-year old computers, 3-year old phone casings, a tepid smartwatch and a sea of tablets. #priorities


This man may have single-handedly, succinctly summarised the state of Apple in one fell swoop (sentence). ;)
Rating: 9 Votes
41 months ago
Store looks filled with BRAND NEW macbook pro !

Oh wait, no :D
Rating: 7 Votes
41 months ago
Why don't you make like a tree and get out of here
Rating: 7 Votes
41 months ago
How lovely..

Now, how about some new iMacs and Mac Pros? It's beyond a joke.
Rating: 7 Votes
41 months ago
The trees actually make that place look warm... I was never a big fan of the sterile white-box approach.
Rating: 6 Votes
41 months ago
I liked the glass staircase, shame they removed it from there.
Rating: 5 Votes

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