Sonos Speakers Launch at Apple Stores Today With Free Apple Music Gift Card Offer

Following their addition to Apple's online store in the United States in late September, Sonos speakers are now available at 468 physical Apple retail stores in both the U.S. and around the world. Sonos speakers have yet to appear on Apple's website in other countries, but they should be added in the coming weeks.

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Sonos' wireless Wi-Fi-connected PLAY:1 and PLAY:5 speakers can be purchased from Apple for $199 and $499 respectively. Pricing in other countries includes $249 and $649 in Canada, $299 and $749 in Australia, £169 and £429 in the United Kingdom, and €229 and €579 in many other European countries.

In line with today's in-store launch, Apple has expanded its free 3-month Apple Music gift card offer with the purchase of a Sonos speaker to several countries, including Australia, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, the United Arab Emirates, and the United Kingdom.

The free 3-month Apple Music gift card offer is valid between today and December 31.

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43 months ago

seems odd. it doesn't have airplay.. has a seperate app and ecosystem.. why would apple want to break their E2E experience chain?

because it's not a great user experience.

Go buy sonos

Buyer be warned.. you'll start buying a lot more speakers for the house until EVERY room has music.
Rating: 4 Votes
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43 months ago
I just bought two Play:1s and am very happy with them. They had a promo for free shipping and that was enough. Don't plan on ever using Apple music so that would not have been much of an incentive for me. I previously had speakers running through Airplay, but I had three issues. Occasionally the speaker would drop and I would need to re-acquire it. Also, I could not play different music on different speakers. Lastly, I had one speaker on bluetooth and it was always off sync from the other speakers by a fraction of a second. With Sonos, all my issues have been resolved.
Rating: 4 Votes
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43 months ago

Okay why shop at the apple store when you can buy the same products tax free and maybe at a discount elsewhere online?

Forgot to add that you have to drive to the store, park, deal with kids, and a very busy apple store at that...



Your comment reminds me of the famous Yogi Berra quote in response to whether he was going to go to a highly regarded restaurant, "Nobody goes there anymore, it's too crowded!"
Rating: 2 Votes
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43 months ago

seems odd. it doesn't have airplay.. has a seperate app and ecosystem.. why would apple want to break their E2E experience chain?


It doesn't need airplay.
Rating: 2 Votes
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43 months ago

I sort of expect Sonos to be an Apple acquisition and this is the first phase.

Think about it - Google/Amazon have similar products, but with their Siri competitors embedded in it. Instead of starting from scratch, acquire a player with similar brand/customer appeal - then evolve it to compete with the others. Plus, can you imagine what a 'speakerOS' on Sonos could be like? More than just streaming music services... They could evolve AirPlay to behave more like the patented Sonos protocol that keeps the wifi speakers in perfect sync.

Sonos has stated that their goal is to move the next generation of product towards speech recognition - but why start from scratch?

To me it seems like a great fit.


good god i hope you are wrong.

Apple has destroyed companies they've purchased. They are terrible at software. The proof is in the pudding.

Leave Sonos out of it.
Rating: 2 Votes
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43 months ago
Wait, they're offering a 3 month Apple Music gift card? Isn't the free trial 3 months?

I guess you can start a free trial and add the gift card later, but that's a weak incentive.
Rating: 2 Votes
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43 months ago
Picked up a Sonos kit a week ago including two speakers, and two Connect units to add Sonos to my existing whole house audio. Color me impressed. Should have done this years ago instead of the daily dance with AirPlay, let alone the constant battery drain on my iPhone doing the streaming.

Good on Apple and Sonos for the partnership. Apple Music works quite well through Sonos - it plays all day without stopping and even allows multiple streams playing different music in each zone if I want.

Tempted to pick up a second Play:1 for my office and take advantage of the gift card. Hmmm!
Rating: 1 Votes
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43 months ago

Wait, they're offering a 3 month Apple Music gift card? Isn't the free trial 3 months?

I guess you can start a free trial and add the gift card later, but that's a weak incentive.


A 3 month Apple Music gift card is equivalent to a $29.97 iTunes gift card
Rating: 1 Votes
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43 months ago
seems odd. it doesn't have airplay.. has a seperate app and ecosystem.. why would apple want to break their E2E experience chain?
Rating: 1 Votes
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43 months ago

Sonos makes a very good product so I hope this helps them out.


Agreed (have had and still do since first gen product line), and their "no-discount" pricing falls in line with Apple's so it's a great match.
Rating: 1 Votes
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