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Which? Magazine Claims iPhone 7 Has 'Poor Battery Life' Compared to Rival Smartphones

U.K. Consumers' Association magazine Which? has concluded that the iPhone 7 offers the worst battery life when compared against the current crop of rival flagship smartphones.

Using a series of tests designed to account for everyday usage variables, the subscriber-only magazine compared Apple's 4.7-inch phone against the Samsung Galaxy S7, HTC 10, and LG 5, and called the results "staggering".

smartphone-battery-life-2016
Whilst the iPhone 7’s 712 minutes of call time (nearly 12 hours) may sound acceptable, the rival Samsung Galaxy S7 lasted twice as long – and it doesn’t even have the longest lasting battery. The HTC 10 lasted an incredible 1,859 minutes (that’s almost 31 hours).
Internet browsing time measurements were less contrasting, nevertheless the iPhone 7 still came last.
The 615 minutes of battery life offered by the iPhone 7 is 25 minutes less than its nearest rival, the LG G5, and 175 minutes less than the top performing HTC 10. In fact, the HTC 10’s 3G internet browsing time was even longer than the iPhone 7’s 3G call time. It doesn’t make for pretty reading for Apple.
The new iPhone's poor results in the battery test shouldn't come as a surprise, given the limitations of the 4.7-inch handset's battery cell compared to its larger rivals (5.1-5.3 inches). Measured in milliampere hours, the iPhone 7 has a 1,960mAh battery, compared to the HTC 10's 3,000mAh cell, for instance, yet Which? describes this as a 'fault' of the phone.

The larger iPhone 7 Plus, on the other hand, features a 2,900 mAh battery, but wasn't mentioned in the test, perhaps because it was perceived as belonging in the 5.5-inch handset bracket populated by devices like the Galaxy S7 Edge (3600mAh) and the HTC 10 Desire (2700 mAh).

The test doesn't mention that Apple's own product specifications show that the iPhone 7 has a higher-capacity battery than the iPhone 6s (1,810mAh), and seems to continue a recent negative trend where media reports have criticized Apple's new flagship phone on the basis of its battery life. For example, last month, The Guardian ran an iPhone 7 story titled "How good can a phone be if the battery doesn't last even a day?" and claimed that its holding charge was worse than the iPhone 6s.

Related Roundup: iPhone 7


Top Rated Comments

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27 months ago
Strange how Ars did a test and found iPhone 7 outlasted all these others... http://arstechnica.com/apple/2016/09/iphone-7-and-7-plus-review-great-annual-upgrades-with-one-major-catch/5/#h6
Rating: 49 Votes
27 months ago
Who makes phone calls any more? The iPhone 7 only loses badly on battery life while making phone calls. Using Wifi for internet use, it's neck and neck, and something people wouldn't notice.

It's an article with a misleading headline to get the anti-Apple people riled up and feeling superior. It means nothing in real life.
Rating: 45 Votes
27 months ago
you're testing it wrong.
Rating: 25 Votes
27 months ago
Wow,people actually use their iPhone to make calls!;)
Rating: 22 Votes
27 months ago
A smaller battery in the iPhone 7, but it explodes less. Sooooo, feature, not 'fault'?
Rating: 19 Votes
27 months ago

Who makes phone calls any more? The iPhone 7 only loses badly on battery life while making phone calls. Using Wifi for internet use, it's neck and neck, and something people wouldn't notice.

It's an article with a misleading headline to get the anti-Apple people riled up and feeling superior. It means nothing in real life.

Who makes phone calls? Did you really asked that?
Rating: 15 Votes
27 months ago
Every single iPhone I've owned since 2008 has had roughly the same battery life: "It will be dead around dinnertime if you don't charge it at work."

Apple has been amazingly consistent on that.

That being said, is anyone else bothered and confused by the color ratings this magazine uses? 712 to 1492 is a red to yellow jump but 615 to 640 is ALSO a red to yellow jump? Shouldn't they both be red in that case? (Or both yellow, if you're calibrating voice and data differently.)
Rating: 15 Votes
27 months ago
My iPhone 6 Plus still gets epic battery life. It's probably one of the main reasons I'm still holding onto this relic.
Rating: 15 Votes
27 months ago
No surprise. The battery capacity is tiny and their "iOS is optimized for improved battery life" is marketing bs as everyone uses different apps throughout the day.

first thing i do when i get to work is put it on the charger and two powerbanks on the go
Rating: 14 Votes
27 months ago
iPhone 7, a total compromise in every way. Hissing, poor battery, scratchable (on select models). Dud device +.

Get this year over with and bring on 2017 and an all new ceramic glass iPhone!
Rating: 13 Votes

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