Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers

Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.

Starting this fall during open enrollment season, Aetna will subsidize "a signficant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.

apple watch series 2 2
Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives.

"We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch," said Tim Cook, Apple's CEO. "Aetna's new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."

Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers.

According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits.

Aetna's health-related apps will be available starting in early 2017, but the Apple Watch initiative will begin in 2016. Aetna has not detailed how much of the cost will be subsidized or which Apple Watch models will be available to subscribers.

Related Roundup: Apple Watch 11
Tag: Aetna
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

muadibe Avatar
117 months ago
Excellent move and I'm sure just the first. Other companies will follow.
[doublepost=1475000280][/doublepost]
I've gained 10 pounds since I've owned mine.
Perhaps you should delete the opentable app from your watch? :)
Score: 56 Votes (Like | Disagree)
WestonHarvey1 Avatar
117 months ago
I've gained 10 pounds since I've owned mine.
Score: 41 Votes (Like | Disagree)
PieTunes Avatar
117 months ago
I've gained 10 pounds since I've owned mine.
You're wearing it wrong.
Score: 41 Votes (Like | Disagree)
ChrisCW11 Avatar
117 months ago
Yeah, because what you want is a insurance corporation that tracks your health and adjusts your premiums directly on your stats.

Sure, 25% up front discount, but when they find out your health isn't great then boom, suddenly you are paying 50%, 100%, 500% more the originally? The the problem is they decide what good or bad health is, you can be fit but have a minor heart murmur your watch will pick up, suddenly you are paying 250% more the next time your insurance is renewed even if your own doctor says its nothing to worry about.

And you might think, "well I will just leave Aetna and go to another insurance company", only thing is they are all in cahoots so once they know you are at risk with poor health your records are shared with all insurance companies and suddenly you can't afford health insurance anymore anywhere.

And guess what, your employer will have access to your health records and at-risk employees might suddenly be laid off for whatever reason because a company doesn't want people that might drop dead or be a burden of long term disability leave in the future.

It amazes me how much people will jump at a marketing promotion to get something free or get a perceived savings on cost without thinking one damn minute about the ulterior motives. NO corporation wants to earn less money from you, there is ALWAYS an ulterior profit mongering scheme with anything any corporation does.

Aetna can spin this all they want, the reality is that they will use this information to increase profit off of at-risk customers OR simply cancel at-risk customers that prove to have health stats that might indicate future liability to the company when a customer might actually need to use their insurance for health reasons.

In the end, this is yet another greedy organization that is looking to make more profit by violating your privacy and it is surprising that Apple would allow this considering how vocal Apple has been to not collect consumer data for profiteering. But right now Apple just wants to sell more Apple Watches and could care less about your privacy by allowing apps such as this to tie directly into another corporation's profit scheme. Dangle a shiney bauble in front of you, suddenly people want to share their private information with a corporation.
Score: 34 Votes (Like | Disagree)
btrach144 Avatar
117 months ago
So if I become a customer I get a "free" Apple Watch? lol
LOL Oh you Canadians. We pay thousands a month in private health care. You can become a customer to get a free watch but you'll quickly see who comes out ahead :)
Score: 23 Votes (Like | Disagree)
CausticSoda Avatar
117 months ago
I would be very cautious about accepting a free GPS-enabled device from my employer!
Score: 23 Votes (Like | Disagree)