The Messages App Store has grown to more than 1,650 applications and sticker packs in the nine days since iOS 10 launched to the public, according to new data gathered by Sensor Tower (via TechCrunch). Unsurprisingly, the most popular type of Messages app is the sticker pack, which accounts for 1,251 of the total apps on the storefront. The other 402 include entertainment, news, and gaming-related apps.

Although stickers remain the dominant app category in Messages, due to a handful of fun and free packs users can download, the store is largely outweighed by paid sticker packs. Specifically, there are 944 paid sticker packs on the Messages store, and just 307 free sticker packs. The pricing of the paid packs is mostly at the $0.99 price point (86 percent of the packs cost this much), but there are some that are $1.99 (12 percent), $2.99 (1 percent), and $3.99 (only 1 pack in the entire store is priced at this amount).

sensor-tower-imessage
Within the 402 non-sticker apps, games are the most popular experiences, with 91 gaming apps available to download in Messages. It beats the second most-popular category by over half, with Entertainment coming in second (39 apps), followed by Utilities (31 apps), Productivity (26 apps), and Social Networking (25 apps). The new Sensor Tower data does not disclose which apps are the most downloaded by users, however.

sensor-tower-imessage-2
Stickers are the easy way to visualize and explain the new features of Messages, but there are multiple useful apps in the App Store that provide streamlined ways to communicate with friends and family members. Fandango allows you to quickly pick a film and showtime to propose a movie date with someone, Square Cash can send money between you and a contact without opening the full app, and OpenTable facilitates dinner decisions through voting on restaurants and even putting down a reservation.

As the Messages App Store continues to grow, older apps are contributing updates that add in Messages functionality -- like Tinder and Fallout Shelter -- alongside all-new apps exclusively designed for Messages. Check out the MacRumors guide for finding and installing sticker packs if you're not sure how to start using the new features in Messages.

Related Forum: iOS 10

Top Rated Comments

keysofanxiety Avatar
121 months ago
The new Messages app has destroyed any semblance of maturity I thought I had. I'm like a kid in a candy shop.
Score: 14 Votes (Like | Disagree)
gsmornot Avatar
121 months ago
I never thought I would send a Pac-Man to eat a message as a reply but here we are.
Score: 12 Votes (Like | Disagree)
gsmornot Avatar
121 months ago
I got the Mario and Peanuts sticker packs the other day. They’re pretty good and provided a little bit of fun for me and some friends. I'm surprised at how many are already available so soon too!
...for no good reason I'm sending people animated Dunkin Donuts.
Score: 7 Votes (Like | Disagree)
S.B.G Avatar
121 months ago
Is their anyway to rearrange the app drawer when you swipe thru the applications? I tend to always use the app that's far away..
Yes. Tap the 4 dots on the left then press and hold on the pack icons until they wiggle and then you can rearrange them.
Score: 7 Votes (Like | Disagree)
0815 Avatar
121 months ago
Guess I am getting too old for this .... my daughter however is very excited about this stuff.
Score: 4 Votes (Like | Disagree)
jamescobalt Avatar
121 months ago
Sounds like Apple probably should have created a sticker marketplace rather than having what will eventually be THOUSANDS of apps just for doing the exact same thing slightly differently.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Features Leaked in New Report, Including Under-Screen Face ID

Tuesday December 16, 2025 8:44 am PST by
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu. As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
apple music chatgpt

ChatGPT's Apple Music Integration Is Now Live

Wednesday December 17, 2025 3:50 pm PST by
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists. Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes. ChatGPT can be used to...
apple iphone air battery pack

Apple Aims to Boost Popularity of iPhone Air 2 in Two Ways

Tuesday December 16, 2025 11:06 am PST by
We have been covering iPhone 18 Pro, iPhone 17e, and iPhone Fold details from The Information's report about future iPhone models, and next up is the iPhone Air 2. The report says that Apple aims to make the iPhone Air 2 more attractive in two ways. First, Apple is apparently considering adding a second rear camera to the device, which would resolve a key limitation. The current iPhone...
maxresdefault

Apple Developing iMac Pro With M5 Max Chip

Tuesday December 16, 2025 7:30 am PST by
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software. Subscribe to the MacRumors YouTube channel for more videos. The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
apple beta 26 lineup

Apple's 2026 and 2027 Product Roadmap: Foldable iPhone, iPhone 18 Pro, M5 Macs, and More

Tuesday December 16, 2025 4:42 pm PST by
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond. We've organized the info by likely release date, though there are some products that...