The Messages App Store has grown to more than 1,650 applications and sticker packs in the nine days since iOS 10 launched to the public, according to new data gathered by Sensor Tower (via TechCrunch). Unsurprisingly, the most popular type of Messages app is the sticker pack, which accounts for 1,251 of the total apps on the storefront. The other 402 include entertainment, news, and gaming-related apps.

Although stickers remain the dominant app category in Messages, due to a handful of fun and free packs users can download, the store is largely outweighed by paid sticker packs. Specifically, there are 944 paid sticker packs on the Messages store, and just 307 free sticker packs. The pricing of the paid packs is mostly at the $0.99 price point (86 percent of the packs cost this much), but there are some that are $1.99 (12 percent), $2.99 (1 percent), and $3.99 (only 1 pack in the entire store is priced at this amount).

sensor-tower-imessage
Within the 402 non-sticker apps, games are the most popular experiences, with 91 gaming apps available to download in Messages. It beats the second most-popular category by over half, with Entertainment coming in second (39 apps), followed by Utilities (31 apps), Productivity (26 apps), and Social Networking (25 apps). The new Sensor Tower data does not disclose which apps are the most downloaded by users, however.

sensor-tower-imessage-2
Stickers are the easy way to visualize and explain the new features of Messages, but there are multiple useful apps in the App Store that provide streamlined ways to communicate with friends and family members. Fandango allows you to quickly pick a film and showtime to propose a movie date with someone, Square Cash can send money between you and a contact without opening the full app, and OpenTable facilitates dinner decisions through voting on restaurants and even putting down a reservation.

As the Messages App Store continues to grow, older apps are contributing updates that add in Messages functionality -- like Tinder and Fallout Shelter -- alongside all-new apps exclusively designed for Messages. Check out the MacRumors guide for finding and installing sticker packs if you're not sure how to start using the new features in Messages.

Related Forum: iOS 10

Top Rated Comments

keysofanxiety Avatar
120 months ago
The new Messages app has destroyed any semblance of maturity I thought I had. I'm like a kid in a candy shop.
Score: 14 Votes (Like | Disagree)
gsmornot Avatar
120 months ago
I never thought I would send a Pac-Man to eat a message as a reply but here we are.
Score: 12 Votes (Like | Disagree)
gsmornot Avatar
120 months ago
I got the Mario and Peanuts sticker packs the other day. They’re pretty good and provided a little bit of fun for me and some friends. I'm surprised at how many are already available so soon too!
...for no good reason I'm sending people animated Dunkin Donuts.
Score: 7 Votes (Like | Disagree)
S.B.G Avatar
120 months ago
Is their anyway to rearrange the app drawer when you swipe thru the applications? I tend to always use the app that's far away..
Yes. Tap the 4 dots on the left then press and hold on the pack icons until they wiggle and then you can rearrange them.
Score: 7 Votes (Like | Disagree)
0815 Avatar
120 months ago
Guess I am getting too old for this .... my daughter however is very excited about this stuff.
Score: 4 Votes (Like | Disagree)
jamescobalt Avatar
120 months ago
Sounds like Apple probably should have created a sticker marketplace rather than having what will eventually be THOUSANDS of apps just for doing the exact same thing slightly differently.
Score: 4 Votes (Like | Disagree)

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...