Apple Removes Option to Purchase Gift Cards by Email [Update: Added Back]

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Apple recently removed the option to purchase Apple Store or iTunes gift cards by email from its U.S. website, eliminating the ability to buy e-gift cards.

apple-e-gift-card
The option to purchase physical Apple Store or iTunes gift cards by mail remains on Apple's website, while both physical and e-gift cards remain available from third-party resellers such as Walmart and Staples.

Apple previously allowed customers to purchase digital gift cards and send them by email. The purchaser selected a card design and value, and composed a birthday wish or similar message for the recipient.

The change appears limited to the U.S. for now, as Apple continues to sell Apple Store and iTunes gift cards by email in Australia, Canada, and the United Kingdom.

Update (September 16): Apple has restored the page for purchasing gift cards by email in the United States.

Top Rated Comments

YodasMaster Avatar
57 months ago
Probably has to do with fraud.
Score: 10 Votes (Like | Disagree)
Mlrollin91 Avatar
57 months ago
Well that's stupid. I purchase e-giftcards all the time. What purpose do they have in removing the convenience of this?
Score: 8 Votes (Like | Disagree)
arggg14 Avatar
57 months ago
What the? How does removing this convenience make any sense at all?
Score: 6 Votes (Like | Disagree)
Bawstun Avatar
57 months ago

What the? How does removing this convenience make any sense at all?

They saw the success of removing the headphone jack, they're moving on to e-gift cards now as well. Just something else you didn't know you wanted!
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
57 months ago

...I even put messages in the headline saying to myself "Just for you, because your worth it."

This immediately popped into my head when I read your quote:

:p:D
Score: 5 Votes (Like | Disagree)
Relentless Power Avatar
57 months ago
That's a shocking move. I purchased E-Gift cards all the time. Unfortunate for you Apple.
Score: 3 Votes (Like | Disagree)

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