Apple Removes Option to Purchase Gift Cards by Email [Update: Added Back]

Apple recently removed the option to purchase Apple Store or iTunes gift cards by email from its U.S. website, eliminating the ability to buy e-gift cards.

apple-e-gift-card
The option to purchase physical Apple Store or iTunes gift cards by mail remains on Apple's website, while both physical and e-gift cards remain available from third-party resellers such as Walmart and Staples.

Apple previously allowed customers to purchase digital gift cards and send them by email. The purchaser selected a card design and value, and composed a birthday wish or similar message for the recipient.

The change appears limited to the U.S. for now, as Apple continues to sell Apple Store and iTunes gift cards by email in Australia, Canada, and the United Kingdom.

Update (September 16): Apple has restored the page for purchasing gift cards by email in the United States.



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32 months ago
Probably has to do with fraud.
Rating: 10 Votes
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32 months ago
Well that's stupid. I purchase e-giftcards all the time. What purpose do they have in removing the convenience of this?
Rating: 8 Votes
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32 months ago

What the? How does removing this convenience make any sense at all?


They saw the success of removing the headphone jack, they're moving on to e-gift cards now as well. Just something else you didn't know you wanted!
Rating: 6 Votes
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32 months ago
What the? How does removing this convenience make any sense at all?
Rating: 6 Votes
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32 months ago

...I even put messages in the headline saying to myself "Just for you, because your worth it."

This immediately popped into my head when I read your quote:

:p:D
Rating: 5 Votes
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32 months ago
That's a shocking move. I purchased E-Gift cards all the time. Unfortunate for you Apple.
Rating: 3 Votes
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32 months ago
is this the beginning of the end of gift cards? I hope not as discounted gift cards are the only reason I use Apple Music or buy items from the iTunes store. At full price they are nowhere near competitive, that would be a shame
Rating: 2 Votes
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32 months ago

This immediately popped into my head when I read your quote:

:p:D


I know...I'm weird. What can I say. The best part is when I had a bunch of the E-mailed Gift cards compiled together, I would go back and re-read the headlines,
Laughing at myself for the things I wrote, realizing the humor behind each headline.
Rating: 2 Votes
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32 months ago
Seems like a silly change to me. It was quite handy and probably was a decent revenue stream of last minute shoppers to get a gift to someone without having to worry about physical mail.
Rating: 2 Votes
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32 months ago
What the heck??
Rating: 2 Votes
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