YouTube Red Brings Ad-Free Videos to Company's Kid-Friendly App

by

In a post on the company's official blog, YouTube yesterday announced that its paid subscription service -- dubbed YouTube Red -- will now encompass YouTube Kids, enabling "a whole new set of features for the family to enjoy" whenever parents sign up for Red. Available in the United States, Australia, and New Zealand, the move comes about 15 months after YouTube Kids came under fire by some prominent child advocacy groups, who claimed the app was deceptively targeting its underage viewers with ads.

Stemming from restrictions placed on kids entertainment from the 1970's, the worry centered around a child's undeveloped ability to repel targeted advertisements, since most don't understand that they're being targeted in the first place. The groups asked Google to look much deeper into YouTube Kids because of such concerns, even going so far as to ask the company to remove all of its popular "unboxing videos" from the kid version of YouTube because, "They're an ad, in essence, for toys."

youtube kids with youtube red
YouTube is now hoping that bundling Kids into its $9.99 per month Red service will address some of these concerns. The biggest bullet point is that paying for Red brings ad-free videos to everywhere on YouTube, which will now include Kids for families under the Red umbrella, the company saying that this is a way to "let your kids learn and laugh along with their favorite characters without paid ads." Google also dropped a few other pros of its new Kids-friendly bundle, which essentially echo the benefits of YouTube Red's main service.

Parents who sign up for YouTube Red enable a whole new set of features for the family to enjoy, including:

Ad-free videos: Let your kids learn and laugh along with their favorite characters without paid ads.
Offline videos: In the car or on grandma’s couch—automatically have videos when you need ‘em, even if you don’t have a connection.
Uninterrupted music: Keep family sing-alongs going while you use other apps on your phone.

There might still be cause for concern for parents out there, however, since the only direct removal of advertising comes in the miniature ads sometimes placed before videos. In the original list of concerns and complaints from 2015, the FTC was asked to investigate specific aspects of YouTube's basic structure in its new Kids app, especially "branded channels," like one for McDonald's, which could potentially "take advantage of children because they do not understand that the entire channel is actually advertising."

YouTube has made no such move to moderate content like this in its app for children, and originally stated last year that it "consulted with numerous partners and child advocacy and privacy groups" when building YouTube Kids. In today's blog post, the company said that more updates to the Kids app are incoming, and hinted at more regulatory control for parents in the future: "we’ll be making some changes to the app that’ll give parents more choice on how to customize the content that appears or doesn’t appear in their YouTube Kids experience."

YouTube Kids is available for free on the iOS App Store. [Direct Link]

Top Rated Comments

(View all)
Avatar
55 months ago
RedTube for kids?!
Score: 6 Votes (Like | Disagree)
Avatar
55 months ago

RedTube for kids?!

Lol. You'd think of all entities, Google would know not to call it RedTube. Erm. YouTube Red for cause of sharing similarities in name with another video streaming website...
Score: 3 Votes (Like | Disagree)
Avatar
55 months ago
All 3 YouTube Red users were reportedly pleased with the news.
Score: 3 Votes (Like | Disagree)
Avatar
55 months ago
It irritates me to no end that if you use YouTube on an iPhone it ends playback when you switch apps, but if you are willing to pay for YouTube Red they will enable it. I refuse to pay them for a standard app-level convenience every other streaming app provides. Sometimes I just want to respond to a text message or email while continuing to listen to a video i'm watching. The other thing that drives me crazy with YouTube is the number of times I get a playback error screen mid-playback (much more now that I'm on an iOS beta), and if you tap to try again, a lot of times you get an ad before it continues where it left off. Monetizing on their failure to deliver...
Score: 2 Votes (Like | Disagree)
Avatar
55 months ago

It irritates me to no end that if you use YouTube on an iPhone it ends playback when you switch apps, but if you are willing to pay for YouTube Red they will enable it. I refuse to pay them for a standard app-level convenience every other streaming app provides. Sometimes I just want to respond to a text message or email while continuing to listen to a video i'm watching. The other thing that drives me crazy with YouTube is the number of times I get a playback error screen mid-playback (much more now that I'm on an iOS beta), and if you tap to try again, a lot of times you get an ad before it continues where it left off. Monetizing on their failure to deliver...

They do this on Android too, really silly to put such a basic feature behind a paywall.
Score: 2 Votes (Like | Disagree)
Avatar
55 months ago
When a child, who has dyslexia, entered Redtube instead of youtube RED.
"Look mommy, I'm learning educational stuff....all that slimes on that person's face."

....

...
..
all kidding aside......i think this is some predatorial s***
I'm sure there are some people on this site that uses YTR....
but whatever....(lazy voice tone).
Score: 1 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...