YouTube Red Brings Ad-Free Videos to Company's Kid-Friendly App

by

In a post on the company's official blog, YouTube yesterday announced that its paid subscription service -- dubbed YouTube Red -- will now encompass YouTube Kids, enabling "a whole new set of features for the family to enjoy" whenever parents sign up for Red. Available in the United States, Australia, and New Zealand, the move comes about 15 months after YouTube Kids came under fire by some prominent child advocacy groups, who claimed the app was deceptively targeting its underage viewers with ads.

Stemming from restrictions placed on kids entertainment from the 1970's, the worry centered around a child's undeveloped ability to repel targeted advertisements, since most don't understand that they're being targeted in the first place. The groups asked Google to look much deeper into YouTube Kids because of such concerns, even going so far as to ask the company to remove all of its popular "unboxing videos" from the kid version of YouTube because, "They're an ad, in essence, for toys."

youtube kids with youtube red
YouTube is now hoping that bundling Kids into its $9.99 per month Red service will address some of these concerns. The biggest bullet point is that paying for Red brings ad-free videos to everywhere on YouTube, which will now include Kids for families under the Red umbrella, the company saying that this is a way to "let your kids learn and laugh along with their favorite characters without paid ads." Google also dropped a few other pros of its new Kids-friendly bundle, which essentially echo the benefits of YouTube Red's main service.

Parents who sign up for YouTube Red enable a whole new set of features for the family to enjoy, including:

Ad-free videos: Let your kids learn and laugh along with their favorite characters without paid ads.
Offline videos: In the car or on grandma’s couch—automatically have videos when you need ‘em, even if you don’t have a connection.
Uninterrupted music: Keep family sing-alongs going while you use other apps on your phone.

There might still be cause for concern for parents out there, however, since the only direct removal of advertising comes in the miniature ads sometimes placed before videos. In the original list of concerns and complaints from 2015, the FTC was asked to investigate specific aspects of YouTube's basic structure in its new Kids app, especially "branded channels," like one for McDonald's, which could potentially "take advantage of children because they do not understand that the entire channel is actually advertising."

YouTube has made no such move to moderate content like this in its app for children, and originally stated last year that it "consulted with numerous partners and child advocacy and privacy groups" when building YouTube Kids. In today's blog post, the company said that more updates to the Kids app are incoming, and hinted at more regulatory control for parents in the future: "we’ll be making some changes to the app that’ll give parents more choice on how to customize the content that appears or doesn’t appear in their YouTube Kids experience."

YouTube Kids is available for free on the iOS App Store. [Direct Link]

Top Rated Comments

(View all)
Avatar
52 months ago
RedTube for kids?!
Score: 6 Votes (Like | Disagree)
Avatar
52 months ago

RedTube for kids?!

Lol. You'd think of all entities, Google would know not to call it RedTube. Erm. YouTube Red for cause of sharing similarities in name with another video streaming website...
Score: 3 Votes (Like | Disagree)
Avatar
52 months ago
All 3 YouTube Red users were reportedly pleased with the news.
Score: 3 Votes (Like | Disagree)
Avatar
52 months ago
It irritates me to no end that if you use YouTube on an iPhone it ends playback when you switch apps, but if you are willing to pay for YouTube Red they will enable it. I refuse to pay them for a standard app-level convenience every other streaming app provides. Sometimes I just want to respond to a text message or email while continuing to listen to a video i'm watching. The other thing that drives me crazy with YouTube is the number of times I get a playback error screen mid-playback (much more now that I'm on an iOS beta), and if you tap to try again, a lot of times you get an ad before it continues where it left off. Monetizing on their failure to deliver...
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago

It irritates me to no end that if you use YouTube on an iPhone it ends playback when you switch apps, but if you are willing to pay for YouTube Red they will enable it. I refuse to pay them for a standard app-level convenience every other streaming app provides. Sometimes I just want to respond to a text message or email while continuing to listen to a video i'm watching. The other thing that drives me crazy with YouTube is the number of times I get a playback error screen mid-playback (much more now that I'm on an iOS beta), and if you tap to try again, a lot of times you get an ad before it continues where it left off. Monetizing on their failure to deliver...

They do this on Android too, really silly to put such a basic feature behind a paywall.
Score: 2 Votes (Like | Disagree)
Avatar
52 months ago
When a child, who has dyslexia, entered Redtube instead of youtube RED.
"Look mommy, I'm learning educational stuff....all that slimes on that person's face."

....

...
..
all kidding aside......i think this is some predatorial s***
I'm sure there are some people on this site that uses YTR....
but whatever....(lazy voice tone).
Score: 1 Votes (Like | Disagree)

Top Stories

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

Microsoft's xCloud and Xbox Game Pass Not Coming to iOS Due to Apple's Restrictions [Updated]

Thursday August 6, 2020 1:06 pm PDT by
Microsoft's "Project xCloud" streaming game service that pairs with its Xbox Game Pass won't be available on iPhone and iPad when it launches this September, and Apple's App Store restrictions are to blame. Xbox Game Pass and its accompanying xCloud streaming feature offer access to hundreds of games that can be streamed to mobile devices, and Apple says that because it can't review each...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...