Gwyneth Paltrow to Serve as Mentor in Apple's 'Planet of the Apps' Reality Series
Academy Award winning actress Gwyneth Paltrow has been named a mentor for Apple's upcoming "Planet of the Apps" (casting website) competition show, alongside hip-hop artist will.i.am and tech investor Gary Vaynerchuk, according to Variety.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
The reality TV series, co-produced by Apple and Propagate Content's Ben Silverman and Howard Owens, will be an unscripted program about apps and the people who make them. Apple is currently looking for up to 100 developers from San Francisco, Austin, New York, and Los Angeles to participate.
In addition to mentorship, participating developers will receive up to $10 million in funding if they reach the final round of the show, and featured placement in the App Store at the end of the show. The series is set to debut in 2017, with filming to begin in late 2016. Developers can apply until August 26.
Paltrow served as the female lead of the Iron Man franchise, having portrayed Pepper Potts in Iron Man, Iron Man 2, The Avengers, and Iron Man 3. She has also appeared in the popular Fox musical series Glee, for which she won an Emmy Award, and dozens of hit movies like Shakespeare in Love and Seven.
Despite backing Planet of the Apps, and reportedly pushing into original programming, iTunes chief Eddy Cue recently said Apple is "not in the business of trying to create TV shows." Cue added that Apple is only interested in entering the content space when the projects are tied to its existing products like Apple Music.
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users.
UltraCharge Pro Power Bank 10K with Magnetic Ring
The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
