Apple has announced a number of new features for the Messages app in iOS 10, including Digital Touch videos and new chat bubble effects.

Messages now shows shared media inside chat transcripts, so that link and image thumbnail previews display, Apple Music tracks can be listened to, and videos can be played without leaving the app.

Messages in iOS 10
The camera functionality has also been enhanced inside Messages, allowing users to see what the camera lens is focusing on, while recently taken photos can be browsed alongside the lens view.

iOS 10 also brings emoji predictions as you type, and Messages will highlight words that have corresponding emoji characters, allowing users to tap them and instantly turn them into images. Emojis are also displayed three times bigger than previously in chat transcripts.

Another new feature is called "Bubble Effects", which enable users to expand or deflate chat bubbles in the transcript screen for emphasis. Bubbles can also be made to reveal their contents gradually for dramatic effect.

In addition, Messages in iOS 10 will support handwritten message bubbles, and includes a Digital Touch feature similar to on the Apple Watch, allowing users to sketch responses, share their heartbeat, and more.

Fullscreen animated background effects are also included in the new Messages app, such as disco lights and fireworks, while new third-party 'iMessage apps' can be added in a dedicated app drawer similar to that found in Facebook Messenger, where stickers, seals and animations reside for quick access.

iOS 10 supports all iOS 9 devices except the iPhone 4s and iPad 2, and is available to developers in beta today, while the public beta comes in July, followed by a full release in the fall.

Top Rated Comments

RedOrchestra Avatar
126 months ago
... but man it's so confusing and messy.
NOPE, just type away as normal and ignore the extraneous.
Score: 12 Votes (Like | Disagree)
RamGuy Avatar
126 months ago
horrible messages app mess, I guess I will need to use whatsapp as my main one now...
I though apple was all about removing skeuomorphism.
I think you have misunderstood what "skeuomorphism" actually means.
Score: 12 Votes (Like | Disagree)
sza Avatar
126 months ago
I can't wait to see how spams are going to look like in the new iMessage app...
Score: 11 Votes (Like | Disagree)
Sandstorm Avatar
126 months ago
Cluttered and incredibly tacky. Wow.
Score: 11 Votes (Like | Disagree)
serialtoon Avatar
126 months ago
Wow there's a lot going on the messages app now. Some features are cool, but man it's so confusing and messy.
Score: 11 Votes (Like | Disagree)
RedOrchestra Avatar
126 months ago
I'm applauding the NO iMessage for Android.
Score: 9 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...