Apple has announced a number of new features for the Messages app in iOS 10, including Digital Touch videos and new chat bubble effects.

Messages now shows shared media inside chat transcripts, so that link and image thumbnail previews display, Apple Music tracks can be listened to, and videos can be played without leaving the app.

Messages in iOS 10
The camera functionality has also been enhanced inside Messages, allowing users to see what the camera lens is focusing on, while recently taken photos can be browsed alongside the lens view.

iOS 10 also brings emoji predictions as you type, and Messages will highlight words that have corresponding emoji characters, allowing users to tap them and instantly turn them into images. Emojis are also displayed three times bigger than previously in chat transcripts.

Another new feature is called "Bubble Effects", which enable users to expand or deflate chat bubbles in the transcript screen for emphasis. Bubbles can also be made to reveal their contents gradually for dramatic effect.

In addition, Messages in iOS 10 will support handwritten message bubbles, and includes a Digital Touch feature similar to on the Apple Watch, allowing users to sketch responses, share their heartbeat, and more.

Fullscreen animated background effects are also included in the new Messages app, such as disco lights and fireworks, while new third-party 'iMessage apps' can be added in a dedicated app drawer similar to that found in Facebook Messenger, where stickers, seals and animations reside for quick access.

iOS 10 supports all iOS 9 devices except the iPhone 4s and iPad 2, and is available to developers in beta today, while the public beta comes in July, followed by a full release in the fall.

Top Rated Comments

RedOrchestra Avatar
125 months ago
... but man it's so confusing and messy.
NOPE, just type away as normal and ignore the extraneous.
Score: 12 Votes (Like | Disagree)
RamGuy Avatar
125 months ago
horrible messages app mess, I guess I will need to use whatsapp as my main one now...
I though apple was all about removing skeuomorphism.
I think you have misunderstood what "skeuomorphism" actually means.
Score: 12 Votes (Like | Disagree)
sza Avatar
125 months ago
I can't wait to see how spams are going to look like in the new iMessage app...
Score: 11 Votes (Like | Disagree)
Sandstorm Avatar
125 months ago
Cluttered and incredibly tacky. Wow.
Score: 11 Votes (Like | Disagree)
serialtoon Avatar
125 months ago
Wow there's a lot going on the messages app now. Some features are cool, but man it's so confusing and messy.
Score: 11 Votes (Like | Disagree)
RedOrchestra Avatar
125 months ago
I'm applauding the NO iMessage for Android.
Score: 9 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...