Tim Cook and Jony Ive Named Among Top 10 Automotive Tech Influencers

by

Although the Apple Car is only a rumor at this point, Apple CEO Tim Cook and Chief Design Officer Jony Ive have landed spots on The Drive's list of The 10 Most Influential People in Automotive Technology (via Patently Apple). The Apple executives join well-known automotive industry individuals like Elon Musk, co-founder and CEO of Tesla Motors, and Uri Levine, founder of popular crowd-sourced driving app Waze.

cook ive automotive list
The main reason behind Ive and Cook's appearance on the spot seems to be the Apple Watch's ability to communicate with vehicles, similar to the recently launched Bentley app, with tentative references to the company's rumored ongoing work on the ultra-secret Apple Car. Jony Ive ranks sixth on the list, with The Drive referencing his influence on Apple's "cleanliness and iconoclasm" as a leader of the tech industry, and a potentially disruptive force in the car industry.

With smartphones having displaced wristwatches for many, a late-model iPhone is the best-designed thing they own. Ive’s work—via Apple’s blockbuster conferences, whose videos he narrates—introduced words like “chamfered,” “beveled,“ and “anodized” to a general American lexicon. Moreover, its cleanliness and iconoclasm—well illustrated in this scene from Legally Blonde—leads the tech pack. The best car interiors reflect that aesthetic beautifully.

Three spots up, Tim Cook came in third on the The Drive's ranking, which calls out the Apple CEO for guiding the company into support of various automotive-related software and, potentially, hardware, including Apple CarPlay, various Apple Watch compatible car apps and the rumored electric vehicle collaborations. Because of this, the site believes Apple's reach now "extends even deeper into the car world."

Steve Jobs was more than a whip-cracking captain—his turtleneck, New Balances and enthusiastic presentations were the face of the company. No one envied his replacement. Still, Tim Cook has become a competent, if quieter hand at the helm of the world’s largest company, one whose reach—with Apple Carplay, Apple Watch-based car apps, and rumors of EV collaborations—extends ever deeper into the car world.

There has been a steady stream of rumors surrounding the Apple Car for a few months now, the most recent of which point to Apple's plan to purchase "large expanses of real estate" for the project. A couple hundred Apple employees are suggested to be working on "Project Titan," which is believed to be electric-powered, potentially self-driving, and launch in 2020 at the earliest.

Read More: Apple Hires Former Tesla Engineer With Expertise in Prototyping Car Parts

Related Roundup: Apple Car

Top Rated Comments

(View all)
Avatar
55 months ago
This reminds me of when Obama was given the Nobel peace prize before he even got into office. Really makes me wonder about how political these things have become and disconnected from any form of reality. In the case of Obama, you can think whatever about him, but to be fair, he had done nothing other than get elected and that seemed good enough to get a Nobel. Here with Tim and Jony, it's much the same. They created a great phone and a great watch, so of course we are going to give them an award - for a car.....
Score: 23 Votes (Like | Disagree)
Avatar
55 months ago
Oh for Goodness sake, the most influential people in the automotive industry are the grown ups responsible for 98% of the real (i.e. non-stupidly expensive) cars used by real (i.e. non-stupidly wealthy) people. They are the ones responsible for the continual trickle-down of usable tech from high spec to budget cars and who have significantly improved energy efficiency in response to legislative pressures. Suggesting Ive and Cook are influential in the industry just blows all credibility of the publisher.
Score: 16 Votes (Like | Disagree)
Avatar
55 months ago
Okay. Someone is kissing butt to get invited to future Apple events, hoping Apple launches a car.

while I enjoy my Apple Watch, it's done bugger all in terms of my automotive experience.

What exactly did Ive do to deserve this?
Score: 12 Votes (Like | Disagree)
Avatar
55 months ago
I read the headline. Laughed. I read the article. Laughed again. To be fair, Apple does get the clicks.
Score: 9 Votes (Like | Disagree)
Avatar
55 months ago
Err... I am not sure what to think about this. It is no surprise they are getting awards, but for automobiles?
Score: 7 Votes (Like | Disagree)
Avatar
55 months ago
The pipeline of innovative, leg humping automotive headlines.
Looks like the Drive has something brown on their nose.

Score: 7 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...