New Apple Site Lets Users Create Custom 'Shot on iPhone' Mother's Day Video

Following the launch of its "Shot on iPhone" Mother's Day ad, Apple has created a dedicated website that allows customers to create their own Mother's Day video by uploading images of their mom.

The simple site, first shared by iPhone in Canada, opens with an upload image link, which allows users to upload a photo. The photo is then inserted into a customized version of Apple's Mother's Day video and can be uploaded directly to Facebook.

applesite
Content wise, the video is identical to Apple's Mother's Day Shot on iPhone ad, featuring photos of mothers from iPhone users around the world, with the addition of the user-uploaded photo.


The site, which is a new marketing tactic for Apple, may have been created by Apple advertising partner Media Arts Lab, as an employee was the first person to tweet out a link to the new site. Apple's video creation tool comes just ahead of Mother's Day, which occurs on Sunday, May 8.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...

Top Rated Comments

AngerDanger Avatar
125 months ago
Fun fact: although that picture appears to be a mother and her baby on first glance, it's actually Mad Men's Peggy Olson showing off her crazily buff arm.



People can't create their own meaningful way to acknowledge their mom's these days, they need a completely white sliced bread solution? This is just like all the gimmicks at Facebook.
These days? You know, Hallmark Cards was founded 109 years ago. And before that, there were probably people who complained when others didn't make their own stationary from pulp.

Attachment Image
Score: 5 Votes (Like | Disagree)
smacrumon Avatar
124 months ago
The more I think about this, the more I'm disappointed in Apple.
Apple should apply a filter on what is released into public and use the word "NO" more often.
This Mother's Day campaign is a completely missed opportunity. Uploading an image to feature in what is a very average video sequence misses the mark entirely.
What Apple could have done was a simple elegant advertisement showing users calling their mom's with an iPhone, highlighting the most basic but most intimate features of the iPhone, making a simple phone call to say "hi" and "thanks".
Score: 2 Votes (Like | Disagree)
Sirious Avatar
125 months ago
Seems like a natural extension of the campaign. Too bad mothers day has gone already - in the UK :p


But then again, every day is mothers day ;)
Score: 2 Votes (Like | Disagree)
American Hero Avatar
125 months ago
Only for $39.95 per album.
Score: 2 Votes (Like | Disagree)
MH01 Avatar
125 months ago
I'd be embarrassed to send that and so should others. It would be better not bothering and being honest about forgetting and taking her out for lunch or dinner the following day. :)
Apple is a design company, not a marketing company, it needs to remember that.
I take it all back, I thought you could upload multiple photos to create a montage for your mum.

You can upload one stupid photo, so the whole point of This stupid ad is to make this ad viral. LAME

I can see my mum saying, what's with all the pictures of other mums, and mine last..... This is totally lame, and only designed to sent the ad on.

Apple is very much a markerting company, jobs was a markerting genius :) what's is not is a lame markerting company....well it never used to be, bit this is lame crap :(
[doublepost=1462558833][/doublepost]
Ironically, you can't use the website if you're using an ad blocker, which is a feature on iOS. :rolleyes:

Ha ha ha this says everything about current state of apple software Dev. Half arsed effort to rush it out, and fix it as you go....patch incoming
Score: 2 Votes (Like | Disagree)
theheadguy Avatar
125 months ago
Pretty lame actually.
This. Facebook (although I just loathe them) makes amazing videos automatically. Apple comes out with ... this? Unimpressive. Although, you'll get a hundred comments here about people who feel you shouldn't comment if you aren't in love with whatever move Apple makes, even if it's lame.
Score: 1 Votes (Like | Disagree)