Apple Launches 'Apps for Earth' Promotion in Support of World Wildlife Fund
With Earth Day just over a week away, Apple has begun an initiative wherein users can help raise money for the World Wildlife Fund by making purchases within specially designated apps. Running from now until April 24 (two days after Earth Day), all proceeds collected from participating apps will go to the WWF, which is the world's leading conservation organization with aims to protect natural resources -- from forests and oceans to wildlife and food -- through innovative, global solutions.
Some of the apps joining in on the fundraiser include Angry Birds 2 [Direct Link], Hearthstone [Direct Link], VSCO [Direct Link], Trivia Crack [Direct Link], and several dozen more. In addition to the Apps for Earth promotion, the company has thematically changed the entire front-end of the App Store with multiple environmentally conscious messages and themed categories.
The official WWF Together app [
Direct Link] acts as a hub for all of the fundraising material, along with giving users exclusive Earth Day-themed content.
WWF is proud to be part of Apps for Earth, helping protect the planet, one app at a time. Through April 24 only, when you download WWF Together and purchase Earth’s story, 100% of proceeds go to WWF. In addition to 16 free stories of amazing animals, you’ll experience a 360-panoramic image of Earth from space on iPhone, play with digital water, and take and share a photo with the origami planet as part of #AppsforEarth.
Many of the apps have been updated to reflect the partnership with Apple and WWF, but some are also including exclusive content in addition to raising money for the organization. Popular camera app VSCO, for example, is introducing a limited edition WWF preset that "subtly enhances natural settings, and is ideal for landscapes & wildlife." Angry Birds 2 is also introducing a special level and spell into its campaign with an ocean conservation theme.
For more information on the work achieved by the World Wildlife Fund, check out its official website. More details on Apple's own participation in environmental protection is available on its website, as well.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
