The BBC today unveiled the iPlayer Kids app for iOS, which allows children to safely access CBeebies and CBBC shows directly.
The family-friendly app offers access to over 10,000 shows and enables up to four profiles to be created on one device for the delivery of specialized content to each child.
Parents and guardians can create a profile for children by selecting an age and a character avatar to identify the child's account, after which specific programs for pre-schoolers or over-fives can be viewed.
Episodes can be downloaded over Wi-Fi to be watched away from the home, and shows are available to stream or download for up to 30 days each.
Alice Webb, director of BBC Children's, announced the app as a standalone solution apart from the BBC iPlayer app that caters exclusively for kids and keeps them safe from unsuitable content:
The BBC iPlayer Kids app meets the needs we know are absolute deal breakers for kids and parents. We’re offering choice and control, wrapped up in a child-friendly design and the largest range of home-grown UK content on a platform parents can trust.
The BBC app is both ad and in-app purchase free, and includes a parental control function that locks the app during use so children are unable to access any BBC links, other apps, or settings.
The BBC iPlayer Kids app is a free download on the UK App Store and available for iPhone and iPad. [Direct link]