The Coachella Valley Music and Arts Festival recently announced a partnership with contactless payment company Square, letting attendees at the outdoor event pay for merchandise and food with the help of Square's new NFC and chip card reader (via AppleInsider).

Launched late last year, the compact device lets any small business -- or any vendor at Coachella -- adopt contactless payments with support for services like Apple Pay, Android Pay, and Samsung Pay, and even accept payments through chip-enabled credit cards.

According to Square's blog, the company will be supplying "every vendor" with the Square Reader, allowing for simpler payments of food, drinks, and festival memorabilia, or easing the pain of anyone who might forget their wallet.

Square Coachella

With just a tap of your phone or Apple Watch, you can pay for everything from pizza to beer to festival merch. An added plus: contactless payments like Apple Pay, Android Pay, and Samsung Pay are way faster than credit card payments (not to mention cash), so you can check out quickly and get back to the music or your beer.

Apple has always been a proponent of Square's payment accessories, and began selling the NFC reader within Apple Stores earlier in February.

Coachella is also continuing support for iBeacons during the festival, which it began implementing in 2014. The location-targeting technology was first used to send push notifications when attendees were in certain areas of the festival and give them info on artists and vendors. This year, iBeacons will send out "Surprise and Delight" rewards to those who sync an American Express card with the Coachella iOS app. [Direct Link]

The Square partnership announcement comes a little over a week before the start of Coachella, which kicks off on April 15, and runs for two weekends, in Indio, California.

Update 10:23 AM: A previous version of this article listed several potential "Surprise and Delight" reward prizes, but a representative tells MacRumors the exact rewards will not be finalized until the start of the festival.

Top Rated Comments

Dilster3k Avatar
66 months ago
Coachella and MacRumors users don't go well together. :p
Score: 1 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...