With origins on Kickstarter, the Zuli Smartplug is a device that acts as a buffer between a wall outlet and any electronic device, letting users control the connected appliance through a smartphone app. Today the company announced that it will be integrating that app with the popular Philips Hue lighting system, letting users interact with Hue lights directly within the Zuli app.

zuli smartplug
The synthesis between Zuli and Hue will also let the latter tap into the former's proprietary motion-sensing technology referred to as "Presence." With it, the Zuli Smartplug can detect when a user enters and leaves a room, adjusting and adapting to pre-set personal lighting preferences. When the room is left abandoned, the smartplug recognizes that too, and everything shuts off. Presence is designed to evolve over time and become "more predictive" with extended use.

“The fundamental problem with connected devices remains the same. You still have to pull out your phone, find the right app, find the right device, and then manually control it,” says Taylor Umphreys, Chief Executive Officer, Zuli. “Zuli is solving this problem through its proprietary Presence technology. Zuli Presence enables our homes to know who is home, what room they are in, and how they like their lighting and temperature — so our personal environments can adjust passively without the user having to do anything”

This "indoor location awareness" will now be available for Hue owners who invest in Zuli, and will give those users the ability to have all of their customized room-based scenes react to their entry into a room. The lighting systems housing the Hue bulbs do not need to be plugged directly into a Zuli Smartplug for the two to interact with one another, since Hue simply networks with Zuli after an initial system sync.

Zuli app
Zuli launched with another notable partnership in Nest, letting customers connect the learning thermostat to a Zuli Smartplug to notify the system when users enter and leave the house and adjust the temperature accordingly. As of now, there is no HomeKit integration or functionality with Zuli.

Hue users can test out Zuli's integration of the Philips lighting system by downloading the Zuli app [Direct Link] on the App Store. For anyone interested in all of Zuli's features, three Zuli Smartplugs are required to harness the full power of Presence. To start, users can purchase a 3-pack of the Zuli Smartplugs for $159.99 on the company's website.

Top Rated Comments

earthTOmitchel Avatar
127 months ago
To piggyback on lowercaseperson's request for clarification, so once I setup my Hue Lightstrips with this in my kitchen, I can have one of these Presence sensors plugged into the kitchen, but the light strips can be plugged into a different different outlets, and those Lightstrips will still turn on? Zuli plugged into outlet A, Lightstrips on different sides of the kitchen plugged into outlets B & C.
That is correct. The Hue bulbs and the device they are connected to (or the lightstrips themselves, as you said) do NOT have to be plugged directly into the Zuli Smartplug. I asked the company directly about this, and they confirmed. Zuli simply networks with Hue once everything is connected within the app.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...