Apple Now Selling Devialet's $2,000 Phantom Speaker in Select Stores - MacRumors
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Apple Now Selling Devialet's $2,000 Phantom Speaker in Select Stores

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Devialet-PhantomFrench audio company Devialet has reached a partnership with Apple that will see its high-end Phantom speaker sold at the top fourteen Apple Stores in the U.S. starting today, reports TechCrunch.

The 750-watt Phantom will sell for $1,990, while the 3000-watt Phantom Silver will cost $2,390, the same prices as purchasing either speaker directly from Devialet.

The Phantom and Phantom Silver, along with the $149 remote and the $329 Dialog bridge for connecting multiple phantoms, will initially be available at five NYC Apple Stores, two in Los Angeles, and one each in San Francisco, Palo Alto, Portland, Chicago, Dallas, Miami and Washington, D.C. They’ll cost the same as buying straight from Devialet.

Devialet's Phantom is a high fidelity wireless speaker that emits "implosive sound" based on patented technologies called Analog Digital Hybrid (ADH), Heart Bass Implosion (HBI) and Active Cospherical Engine Loudspeaker (ACE).

The single speaker system, capable of producing "20X the power of speakers the same size," has received positive reviews from Bloomberg, TechCrunch, Wired and dozens of other media publications since launching in 2014.

By expanding and contracting its walls, it produces 1.2 tons of pressure to produce 20X the power of speakers the same size. The device required 10 years of development and $25 million in R&D. Devialet has scored over 77 patents and 37 awards for sound and design since it released its first amplifiers in 2010.

Devialet product manager Romain Salzman told TechCrunch that the company's "dream was to find an important partnership to deploy Phantom quickly all around the world."

Luckily, Salesforce CEO Marc Benioff was a big fan and hooked them up with a meeting with Angela Ahrendts, Apple’s senior vice president of retail and online stores. During their meeting at 1 Infinite Loop, Salzman tells me Ahrendts exclaimed "I love it, I want it, and we’re going to bring you all over the world."

Phantom display models will be paired with iPhones at select Apple Stores in the U.S., accompanied by a special Devialet app for testing high fidelity music.

Top Rated Comments

Fzang Avatar
141 months ago
White paper suspiciously lacks many useful details an audiophile buying an outrageously expensive speaker would care about. No crossover frequency, no RMS amp power, no response curve, etc.

What does 3000 watts even mean? Space heating effect?
Score: 5 Votes (Like | Disagree)
141 months ago
glad the reports are it sounds good because it looks very ugly certainly would not wan that on display
I like the look. What I don’t like is the marketing;

3000W output, really? Give me the figures in RMS please - I know you get peaks that go well above it but to just post that headline figure is disingenuous. I could find no real info on the website. How quickly does the bass roll off and from what point?

from sub bass at 16hz to ultra sharp sound at 25kHz, Yes but I’m assuming that response isn’t even close to flat.
Score: 3 Votes (Like | Disagree)
141 months ago
Only two speakers.
There is no way it can produce a full range from two speakers - especially when turned up to 11.
Score: 2 Votes (Like | Disagree)
uk1ee Avatar
141 months ago

French audio company Devialet has reached a partnership with Apple that will see its high-end Phantom speaker sold at the top fourteen Apple Stores in the U.S. starting today, reports TechCrunch ('http://techcrunch.com/2015/12/08/apple-devialet-phantom/').

The 750-watt Phantom will sell for $1,990, while the 3000-watt Phantom Silver will cost $2,390, the same prices as purchasing either speaker directly from Devialet.Devialet's Phantom is a high fidelity wireless speaker that emits "implosive sound" based on patented technologies called Analog Digital Hybrid (ADH), Heart Bass Implosion (HBI) and Active Cospherical Engine Loudspeaker (ACE).

The single speaker system, capable of producing "20X the power of speakers the same size," has received positive reviews from Bloomberg, TechCrunch, Wired and dozens of other media publications since launching in 2014.Devialet product manager Romain Salzman told TechCrunch that the company's "dream was to find an important partnership to deploy Phantom quickly all around the world."Phantom display models will be paired with iPhones at select Apple Stores in the U.S., accompanied by a special Devialet app for testing high fidelity music.

Article Link: Apple Now Selling Devialet's $2,000 Phantom Speaker in Select Stores ('https://www.macrumors.com/2015/12/08/apple-stores-selling-devialet-phantom/')
glad the reports are it sounds good because it looks very ugly certainly would not wan that on display
Score: 2 Votes (Like | Disagree)
141 months ago
I like the look. What I don’t like is the marketing;

3000W output, really? Give me the figures in RMS please - I know you get peaks that go well above it but to just post that headline figure is disingenuous. I could find no real info on the website..
Given that a US wall socket will only provide 120V*15A, this is 1800W max (assuming 100% efficiency, which is of course about 2x reality), so 3KW is clearly some instantaneous max peak.

Well, unless this is running off 220 or a dedicated 30A circuit or something... :rolleyes:
Score: 1 Votes (Like | Disagree)
141 months ago
All those comments hating on the speakers.
I had the chance to hear them live and I actually did not know this brand nor the speakers.
But they will blow you away. The sound is incredible. All from one single small speaker.
You will only know when you have heard them in action... and then you will realize that you're comment on here was embarrassing.
Score: 1 Votes (Like | Disagree)

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