Over 100 Million iPhones Now in Use in U.S., Nearly Two-Thirds Are iPhone 6 or Later

More than an estimated 100 million iPhones are being used in the United States, according to new data shared by Consumer Intelligence Research Partners [PDF]. At the end of the September 2015 quarter, more than 101 million iPhones were in use, and two-thirds of those iPhones were newer iPhones that have been released in 2014 and 2015.

An estimated 58 million of the 101 million iPhones in use were the iPhone 6 or 6 Plus, while four million were iPhone 6s and 6s Plus models. The iPhone 6, 6s, 6 Plus, and 6s Plus are the four iPhones that have larger 4.7 and 5.5 inch screens, and the 4.7-inch iPhone 6 appears to be the most popular model. CIRP's data was gathered in September, shortly after the iPhone 6s launch. iPhone 6s and 6s Plus numbers are likely much higher now.

cirpiphoneinstallbase

"The analysis shows the continued strength of the iPhone 6 and 6 Plus, now one year old," said Mike Levin, Partner and Co-Founder of CIRP. "We estimate a combined 60 million of these flagship phones sold in the US from the September 2014 launch through September 30, 2015. For comparison, the iPhone 5S sold about 28 million in the same period in 2013-2014. With only a weekend of availability in the quarter, we estimate 4 million of the new iPhone 6s and 6s Plus sold in the US."

CIRP's data suggests that while the larger-screened iPhones make up a large chunk of the iPhones in use in the United States, iPhone adoption is slowing as the U.S. market matures. For the past eight quarters, the iPhone installed base grew an estimated average of eight percent, but the installed base grew four percent in the September 2015 quarter and six percent in the September 2014 quarter. Growth numbers were as high as 17 percent in the December 2013 quarter following the launch of the iPhone 5s and 5c.

As the U.S. market becomes saturated with smartphone owners, Apple has increasingly focused its attention on luring customers from Android and other competing platforms. Apple has introduced a new "Move to iOS" Android app, an Android-switching microsite, and a trade-in program for Android users looking to switch to an iPhone.

Apple's efforts have been successful, and in October, Apple CEO Tim Cook said Apple saw the highest rate of Android switchers it had ever measured in the fourth quarter of 2015. 30 percent of customers who were upgrading from an existing smartphone to an iPhone were former Android users.

CIRP's numbers are extrapolated from a September 2015 survey of 500 U.S. Apple customers who purchased an Apple product in the preceding quarter. CIRP analyzes data on iPhone buyers, their new model selection, and their prior phones and compares that to iPhone sales data adjusted to the U.S. market.

Tag: CIRP

Popular Stories

6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

santaliqueur Avatar
111 months ago
I doubt the accuracy of this. I still see a lot of people with iPhone 4/4S around here in California.
You should probably write them soon and let them know their research is wrong.
Score: 17 Votes (Like | Disagree)
pukifloyd Avatar
111 months ago
That is an insane number of people! I recently switched from Android and couldn't be happier.
Score: 15 Votes (Like | Disagree)
Mike MA Avatar
111 months ago
Steve Ballmer might still be surprised :rolleyes:
Score: 12 Votes (Like | Disagree)
rdlink Avatar
111 months ago
Thank you Chinese Labour-force.
Yes, thank you Chinese labor force. Thank you for doing a job that nobody else can do anywhere near as effectively. And in the meantime making more money than you would have ever made working on a farm in the Chinese countryside.

And you win the prize for the first snarky post in the thread that was totally irrelevant to the article.
Score: 10 Votes (Like | Disagree)
Qbnkelt Avatar
111 months ago
One more coming in one week. My work issued SGS5 was giving me nothing but grief. So I'm chucking it into the bin and I'm getting an iPhone 6s instead.
Happy camper.
iPhone 6s Plus for personal. iPhone 6s for work.
Score: 10 Votes (Like | Disagree)
navaira Avatar
111 months ago
Interesting to see 5C and 5S holding so strong.
Score: 9 Votes (Like | Disagree)