On Friday, Apple officially launched the fourth-generation Apple TV, which for the first time included an App Store.
While Apple includes a list of featured apps, there are currently no other methods for discoverability, and users can't browse categories or Top Charts to find other Apple TV Apps that haven't been explicitly featured.
Currently, the Apple TV App Store only shows what's featured. If your game isn't featured, it effectively doesn't exist. There's no way to browse genres, top lists don't exist (this arguably might be a good thing), and finding something that isn't featured requires typing its name in the search field. Siri search doesn't work on apps (yet?) so the amount of friction to download a game like Highway Rider which didn't make the feature cut is not only incredible but also has resulted in three sales. (Well, make that four, as I bought it.)
After some digging, SlideToPlay'sJeff Scott discovered that Apple was already publishing Apple TV top lists, even if they weren't yet exposed anywhere. Scott has now compiled a realtime list of the top overall Apple TV apps as well as individual category lists for both free and paid apps.
At the time of this writing, the overall top 10 apps include:
Top 10 Paid
1 - Beat Sports (Apple TV Only) 2 - SimpleX - for Plex (Apple TV Only) 3 - Galaxy on Fire™ - Manticore RISING (Apple TV Only) 4 - Lumino City (+ Universal) 5 - Alto's Adventure (+ Universal) 6 - Does not Commute TV (Apple TV Only) 7 - Battle Supremacy: Evolution (+ Universal) 8 - Geometry Wars 3: Dimensions Evolved (+ Universal) 9 - Shoot The Zombirds (+ Universal) 10 - Oceanhorn ™ (+ Universal)
Top 10 Free
1 - Rayman Adventures (Apple TV Only) 2 - Crossy Road - Endless Arcade Hopper (+ Universal) 3 - HBO NOW (+ Universal) 4 - The Nat Geo TV (+ Universal) 5 - FOX NOW (+ Universal) 6 - SHOWTIME (+ Universal) 7 - HISTORY (+ Universal) 8 - CNNgo (Apple TV Only) 9 - CBS (+ Universal) 10 - Asphalt 8: Airborne (+ Universal)
Games make up the majority of the top spots in the Top Paid listings, while media apps dominate the Top Free listings. At the moment, Jeff Scott reports there are presently 996 Apple TV apps in the App Store. The full list on SlideToPlay covers the top 200, as well as the breakdown within different categories.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Monday November 3, 2025 1:11 pm PST by Juli Clover
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
What, so the category tab is missing? Apple will add it, it's probably missing since there isn't a ton of apps. They don't even need to update for that.
I own it, it's insanely fast, insanely smooth, and leaps and bounds better than the old one. For the love of God, I never had to do TV remote codes.... That's magical. Siri works well, it's easier to find content across apps.
The Netflix app isn't fully baked, but that isn't Apple. And Siri cannot control music, or find any to add. That's missing.
But other than that, it streams faster, better, navigating is leaps and bounds better, and it's just so smooth.
You people groaning don't own it, and you sure as hell are part of the **** show In this world.
I own the atv 2&3 (retired the 2) and a chrome cast and a fire TV. Chrome cast sucks (as does all miracast devices, AirPlay just rules) and the Fire TV search only does Amazon stuff, and is nowhere near as fast and smooth. The Siri controller is really the way to navigate tv. Apple nailed that.
It's a huge promising product with a lot of power. It's almost perfect right now.
There was a screen shot at the September event that clearly shows top charts and category options. Maybe Apple is waiting for more apps to be available to turn it on?
I have my complaints about this device by my god it's only been on sale for a few days. I think it's silly for developers to be freaking out about discoverability after only a couple days on sale. If a month from now we still don't have a good way to search for apps then yeah complain away.
They need to sort this quickly otherwise developers aren't going to bother at all and go elsewhere.
I guess a featured only section does encourage higher production values but the visibility is so poor that an indie developer is going to drown without a 5-figure marketing budget.
As a developer with a tvOS app in the store, this is totally unacceptable. My app effectively does not exist in the store unless you search for it.
Why should I even bother? I am assuming once they add categories that they will be sorted by newest -- meaning that the launch apps will just be very far back on the list.
