Apple TV 4 Deliveries Begin as Apple Releases Final tvOS Build and App Store Goes Live

Customers who pre-ordered the Apple TV and opted for one-day shipping have begun receiving their devices in New Zealand, where it is just after 9:00 a.m. local time. Deliveries will begin soon in Australia and countries in Asia, before expanding to Europe and the United States.

Those who pre-ordered their Apple TVs on Monday can expect to begin receiving them at the end of this week and the beginning of next week, as not choosing one-day shipping largely offered delivery estimates of November 2 to November 4.

appletv
Apple's retail stores will also begin selling the Apple TV on Friday, October 30. The first customers in Australia should be able to pick up an Apple TV in the next few hours.

As customers begin receiving their Apple TVs, Apple has officially launched the tvOS operating system for the device to allow those with developer and review units to update to the publicly released version. Following the update to the official tvOS software, users are able to access the App Store and search function to locate and install apps on the device.


The Apple TV is available for purchase from the Apple online store. It's priced at $149 for 32GB storage and $199 for 64GB storage.

(Thanks, Scott!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

H. Flower Avatar
132 months ago
I'm trying to get excited about this, but until I see some useful killer apps, or an innovative subscription service, I just can't.....
Score: 17 Votes (Like | Disagree)
Juicy Box Avatar
132 months ago
I am excited for the future of the Apple TV and TV OS!
Score: 10 Votes (Like | Disagree)
vatter69 Avatar
132 months ago
I really want to upgrade - sick of Airplaying Amazon Prime to my ATV3 - however until i see confirmation that Amazon will actually launch such an app - im leaning towards the Fire TV. God what did i just say? :)
Score: 7 Votes (Like | Disagree)
Dr. Echsel Avatar
132 months ago
I am excited for the future of the Apple TV and TV OS!
Hey, Phil.
Score: 7 Votes (Like | Disagree)
8692574 Avatar
132 months ago

1. Twitter App
2. Facebook App
3. Home Kit integration
4. Streaming options (Netflix, Hulu, even an Apple Streaming service)
5. Seinfeld streaming service (yes I watch it that much).
6. Music Visualizer - the worlds best digital jukebox on your TV.
7. Information queries - this ranges from todays news to your calendar appointments and also read me my email please!
Please no ... Facebook on the TV no!!! We need a world with less Facebook not more!
Score: 5 Votes (Like | Disagree)
ErikGrim Avatar
132 months ago
OK, so my 64GB AppleTV and Nimbus controller arrived today. I hooked it up to my 65" 4K display. Here's what I thought

First impressions:
- Once setup and apps downloaded it's amazing how quickly it fades into your nightly viewing.
- Navigation is really natural
- Picture quality is fantastic, even with 1080p on a 4K screen (tested using mostly Netflix)
- Amazing step up from using HDMI out from iMac in every way, very slick and frictionless experience
- Never mind stepping up from a ghetto Chromecast
- Alto is fantastic on a big screen
- Oceanhorn is AMAZING on a big screen, really brings the full Zelda: Wind Waker experience alive
- Screensavers are gorgeous

The so so:
- Apps like Airbnb and TripAdvisor look gorgeous, although their usefulness beyond that is questionable.
- No sync with phone for apps
- No download all for purchased apps
- Siri is limited beyond the functions demoed (will be fixed soon)
- Plex is still in review (hopefully out soon)

The bad:
- Phone setup didn't work at all. Just never registered or did anything. Turned BT off and on, turned WiFi off. Nothing. (iOS 9.1)
- Entering passwords really is a pain, just awful
- Early days with apps clearly: Never found out how to multiplayer in Crossy Road. Nimbus mapping for Alto wing suit also dropped me back into menu
- My TV introduces a very slight, but noticable lag from upscaling 1080p.
- Haven't really needed to try out Siri yet (kudos to easy navigation I guess?)

I fully expect the latter to work itself out. All in all this is the best experience I've had with my new (and first ever) TV. Even training the remote to set my TVs volume felt like magic. Anyone tried any third party upscalers that reduce lag? There's practically zero lag if the TV gets a native 4K signal from my iMac.

BOTTOM LINE: It's still very early days, but yes, I can very much see this being the serious base platform for the future of TV. The UI is a delight and it smoothes out so much friction that everything else I've had to deal with on a TV previously that we just instantly started USING it instead of TESTING it. Watched a full movie length documentary, four TV show episodes off Netflix. And spiced it up with gaming inbetween. Thoroughly enjoyable and with a lack of frustration that usually comes with anything having to deal with TV and devices. And that's a solid B+ in my book.
Score: 4 Votes (Like | Disagree)