Apple TV 4 Deliveries Begin as Apple Releases Final tvOS Build and App Store Goes Live

Customers who pre-ordered the Apple TV and opted for one-day shipping have begun receiving their devices in New Zealand, where it is just after 9:00 a.m. local time. Deliveries will begin soon in Australia and countries in Asia, before expanding to Europe and the United States.

Those who pre-ordered their Apple TVs on Monday can expect to begin receiving them at the end of this week and the beginning of next week, as not choosing one-day shipping largely offered delivery estimates of November 2 to November 4.

appletv
Apple's retail stores will also begin selling the Apple TV on Friday, October 30. The first customers in Australia should be able to pick up an Apple TV in the next few hours.

As customers begin receiving their Apple TVs, Apple has officially launched the tvOS operating system for the device to allow those with developer and review units to update to the publicly released version. Following the update to the official tvOS software, users are able to access the App Store and search function to locate and install apps on the device.


The Apple TV is available for purchase from the Apple online store. It's priced at $149 for 32GB storage and $199 for 64GB storage.

(Thanks, Scott!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...

Top Rated Comments

H. Flower Avatar
134 months ago
I'm trying to get excited about this, but until I see some useful killer apps, or an innovative subscription service, I just can't.....
Score: 17 Votes (Like | Disagree)
Juicy Box Avatar
134 months ago
I am excited for the future of the Apple TV and TV OS!
Score: 10 Votes (Like | Disagree)
vatter69 Avatar
134 months ago
I really want to upgrade - sick of Airplaying Amazon Prime to my ATV3 - however until i see confirmation that Amazon will actually launch such an app - im leaning towards the Fire TV. God what did i just say? :)
Score: 7 Votes (Like | Disagree)
Dr. Echsel Avatar
134 months ago
I am excited for the future of the Apple TV and TV OS!
Hey, Phil.
Score: 7 Votes (Like | Disagree)
8692574 Avatar
134 months ago

1. Twitter App
2. Facebook App
3. Home Kit integration
4. Streaming options (Netflix, Hulu, even an Apple Streaming service)
5. Seinfeld streaming service (yes I watch it that much).
6. Music Visualizer - the worlds best digital jukebox on your TV.
7. Information queries - this ranges from todays news to your calendar appointments and also read me my email please!
Please no ... Facebook on the TV no!!! We need a world with less Facebook not more!
Score: 5 Votes (Like | Disagree)
ErikGrim Avatar
134 months ago
OK, so my 64GB AppleTV and Nimbus controller arrived today. I hooked it up to my 65" 4K display. Here's what I thought

First impressions:
- Once setup and apps downloaded it's amazing how quickly it fades into your nightly viewing.
- Navigation is really natural
- Picture quality is fantastic, even with 1080p on a 4K screen (tested using mostly Netflix)
- Amazing step up from using HDMI out from iMac in every way, very slick and frictionless experience
- Never mind stepping up from a ghetto Chromecast
- Alto is fantastic on a big screen
- Oceanhorn is AMAZING on a big screen, really brings the full Zelda: Wind Waker experience alive
- Screensavers are gorgeous

The so so:
- Apps like Airbnb and TripAdvisor look gorgeous, although their usefulness beyond that is questionable.
- No sync with phone for apps
- No download all for purchased apps
- Siri is limited beyond the functions demoed (will be fixed soon)
- Plex is still in review (hopefully out soon)

The bad:
- Phone setup didn't work at all. Just never registered or did anything. Turned BT off and on, turned WiFi off. Nothing. (iOS 9.1)
- Entering passwords really is a pain, just awful
- Early days with apps clearly: Never found out how to multiplayer in Crossy Road. Nimbus mapping for Alto wing suit also dropped me back into menu
- My TV introduces a very slight, but noticable lag from upscaling 1080p.
- Haven't really needed to try out Siri yet (kudos to easy navigation I guess?)

I fully expect the latter to work itself out. All in all this is the best experience I've had with my new (and first ever) TV. Even training the remote to set my TVs volume felt like magic. Anyone tried any third party upscalers that reduce lag? There's practically zero lag if the TV gets a native 4K signal from my iMac.

BOTTOM LINE: It's still very early days, but yes, I can very much see this being the serious base platform for the future of TV. The UI is a delight and it smoothes out so much friction that everything else I've had to deal with on a TV previously that we just instantly started USING it instead of TESTING it. Watched a full movie length documentary, four TV show episodes off Netflix. And spiced it up with gaming inbetween. Thoroughly enjoyable and with a lack of frustration that usually comes with anything having to deal with TV and devices. And that's a solid B+ in my book.
Score: 4 Votes (Like | Disagree)