Tim Cook Says New Apple TV Will Ship Next Week, Orders Begin Monday

apple_tv_2015_roundupWhile speaking at tonight's WSJDLive conference, Apple CEO Tim Cook revealed that the new Apple TV will begin shipping next week. Apple will begin taking orders for the new set-top box on Monday, October 26 with shipments beginning at the end of the week.

The new Apple TV, which Cook also said is the "foundation" for a new type of TV experience, features an A8 processor and either 32 or 64 GB of storage. It also has support for a full App Store, which Apple says will help "modernize" the "linear TV" experience that most consumers are familiar with. The new Apple TV also comes with the brand new Siri Remote, which allows users to use Siri to easily sort and find their favorite TV shows and movies.

The new fourth-generation Apple TV will be available for $149 with 32 GB of storage and $199 with 64 GB of storage.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
maxresdefault

Review: A Week With the iPhone 17 Pro

Friday September 26, 2025 12:51 pm PDT by
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...

Top Rated Comments

appledefenceforce Avatar
130 months ago
If you "don't need it" or "don't want it", why do you think you should tell everyone?
Score: 42 Votes (Like | Disagree)
Michael CM1 Avatar
130 months ago
Hurry up. My wallet and my body are ready.
Score: 36 Votes (Like | Disagree)
Petey-Pete Avatar
130 months ago
My wallet after all these recent apple purchases.


Attachment Image
Score: 19 Votes (Like | Disagree)
ApfelKuchen Avatar
130 months ago
Me too. Really I want a VLCTV box that plays anything. I have an Apple TV but personally I’ve retitred my old Mac Pro as Media Centre instead.

On another note when are we going to get a reporter with the balls to question this dick head properly;
News - Hi Tim, and welcome to the show. So, the environment it says here, is one of your top prioritites.
Tim - Yes, we at Apple think that our children and our childrens' children should be able to enjoy consuming as many Apples as they choose in safety and for as long as possible.
News - That sounds great Tim. Tell me, when my SSD fails outside of the warranty and asuming I’m not part of a class action, I then have to bin the entire internal assembly instead of getting a simple repair. Almost like binning the Apple with a wormhole instead of cutting the bad part out. Is that better for the environment?
Tim - Well at App…hold on I have to take this………….
Tim - We save resources by eliminating extra connectors from every unit we make - millions of connectors, gold-plated contacts, etc. While the repair depot may swap-out an entire logic board for the sake of a fast turnaround, that logic board will be repaired... When and if we bin a board or component, it goes into recycling, not the landfill.
News - Still, soldered components greatly reduce the possibility of do-it-yourself repairs...
Tim - Our studies show a small minority did their own repairs when these components were socketed, while socketed and conectorized components have a higher failure rate. What price should the masses pay for the sake of the DIYers? I haven't had to carry an iMac to the Genius Bar myself, but I can't imagine it's a great way to spend a Saturday afternoon.
Score: 17 Votes (Like | Disagree)
RockSpider Avatar
130 months ago


I wished it had 4K (even though I do not have a 4K TV), but I find it surprising that so many people were surprised that the ATV4 does not have 4K.
I find it surprising that you find it surprising that so many people were surprised that the ATV4 does not have 4K .
Score: 12 Votes (Like | Disagree)
matrix07 Avatar
130 months ago
My body is ready!

Edit: Damn, Michael beat me to it. Ha.
Score: 11 Votes (Like | Disagree)