After being closed since June for a complete overhaul, Apple today re-opened its Infinite Loop Campus Store in Cupertino, California. The store is located on its famous campus, and it is the only Apple Store that sells Apple-branded products like t-shirts, notebooks, and coffee mugs in addition to standard Apple Store fare like MacBooks and iPhones.
Hundreds of people visited the new store today, waiting in long lines to get inside to see the new design. Apple employees were on hand to give out umbrellas to block out the sun and water to beat the 90 degree heat. Customers who waited in line received a free shirt that plays on the Apple Watch and Apple Music, reading just " Shirt."
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Before it was redesigned, the campus store only sold items like T-shirts and coffee mugs, but after the revamp, it is a full Apple Store that lacks only a Genius Bar for device repairs. The store now sells iPhones, iPads, MacBooks, Apple Watches, Beats headphones, and related accessories like cases and bands, but it does not offer third-party accessories.
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All available products are widely spaced out to place focus on each individual item, and as employees at the store opening pointed out, this is the first Apple Store in the U.S. to sport this particular internal design.
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While Apple has cut down on the number of Apple-branded swag products that are offered at the store, the company is selling a selection of notebooks, coffee mugs, water bottles, and pens that are designed to match its MacBook lineup in shades of Silver, Space Gray, and Gold.
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Apple's Infinite Loop Store will be open to the public from Monday to Friday, and going forward, the store will also be open on Saturdays, something that's new for this particular location.
Top Rated Comments
(View all)I bet that :apple:shirt cost more than any other shirt. Some label would probably indicate design by :apple: in California but made in china.
Well, unlike other shirts, this shirt was carved from a single sheep!http://imgur.com/a/KJyfd
It's a super nice location and for people who live in the area, it'll be a great local Apple Store. Nice for people visiting the campus too, of course.
It would be nice if they also sold the logo stuff at all the Apple Stores.
Agreed. I don't know why they don't. That could be a rather lucrative side business for them.
It's just an Apple shirt and a few other fun accessories. It's really not that big of a deal. I live in the Bay too and I can go there to get one too but I don't see it as something super special.I'm fortunate enough to only work about 15 minutes from there,so for me I'm able to go. All those who can't,I do feel sorry for them. It's nice walking about or into a Starbucks and 2-3 people asking me where I got my shirt from. It's kinda cool.