First Apple Store in Belgium Opens in Brussels on September 19

Apple has constructed a creative barricade with colorful artwork that confirms its first Apple Store in Belgium will open on Saturday, September 19. The retail store will be located on Avenue de la Toison d'Or in the capital city of Brussels.

Apple-Store-Brussels-Belgium
Apple confirmed the store opening to Belgian website Apple Nieuws Vlaanderen, which has shared several photos of the storefront. The store has not yet been listed on Apple's website, but store hours and grand opening details should be available soon.

Update 8:32 AM: Apple's store page for the new Brussels location is now live, but with the opening still two weeks away the store is not yet taking reservations for Genius Bar appointments or workshops.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...

Top Rated Comments

Sandstorm Avatar
134 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Score: 3 Votes (Like | Disagree)
mXMach Avatar
134 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Same problem in our country ... I hope in Prague next year...
Score: 2 Votes (Like | Disagree)
cwt1nospam Avatar
134 months ago
How come Google and Microsoft can be officially here in Baltics and offer local support and quality product localisation? Countless Apple resellers flourish - I'm sure Apple wouldn't operate at a loss.
First, Google, and especially Microsoft, need to be everywhere. They cater to Corporate IT, so they need to be anywhere a Fortune 1000 company might have offices. If they weren't they'd lose their biggest strategic advantage. Not so for Apple.

Second, Apple opened their own stores because of the lack of support they were getting from their resellers. I worked for one in the 90s who treated them same way most other resellers did: as an afterthought. They never attempted to sell Macs, they sold PCs and only took orders for Macs. If Apple resellers in your country are doing a good job then Apple has little incentive to open a store. Why fix something that's not broken?
Score: 1 Votes (Like | Disagree)
2457282 Avatar
134 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Score: 1 Votes (Like | Disagree)
Symphy944 Avatar
134 months ago
Finally. Finally. Finally.
From the pioneers in the 80'ies like Paul Van Cottem (he spoke with the same passion as Steve Jobs) when Apple was kind of an underdog, up to the glorious years of the iPhone debute when the 'Switch shops' where struggling to get hold on a fez iPhones... It sometimes looked like Apple never heared of our country. Finally our capital is blessed with an Apple Store.
Thanks!
Pitty that I'm not invited for the opening :-( ;-)
But I'll be one of the first to bring it a visit.
Score: 1 Votes (Like | Disagree)
PBMB Avatar
134 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Love the waffles, hate the sprouts, unless there is cheese on them.
(either way...)
Yet, no one mentioned the famous Belgian chocolate, arguably the finest in the world. :p :D

Oh, and beer.
Score: 1 Votes (Like | Disagree)