Apple is set to kick off its 2015 Worldwide Developers Conference on Monday with a keynote event that begins at 10:00 a.m., and as it does every year, the company has begun decorating the Moscone Center in San Francisco where the conference will be held.
As of this afternoon, work crews have begun placing the iconic Apple stickers on the outside of the building, while also preparing to begin erecting banners in the lobby of Moscone West. As can be seen in photos shared by MacStories, the first leaves of the logo are visible.
In a few hours, we'll likely see the first banners for the 2015 event, which may sport the tagline "The epicenter of change." Apple will continue decorating the center throughout the week, adding additional signage both inside and outside.
Oftentimes Apple's banners reveal hints on upcoming operating system changes, suggesting potential names and feature sets, but those revelatory banners will likely be kept under wraps until later this week. In 2014, we didn't see signs for iOS 8 and OS X 10.10 until Friday.
This year's keynote will include the debut of iOS 9 and OS X 10.11, along with a new streaming music service, a revamped version of iTunes Radio, a new Apple TV set-top box, and a rewards program for Apple Pay. For more details on what to expect, make sure to check out our WWDC roundup.
Apple plans to provide a live stream of the WWDC keynote on the Apple TV and through its website. MacRumors will also provide live coverage of the event for those unable to watch, both on MacRumors.com and through our MacRumors Live Twitter account.
Update: The Apple logo on the outside of Moscone West has now been completed and the first interior WWDC 2015 banners have gone up. Image via MacStories.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
