Apple Store in Upper East Side of Manhattan Opens June 13

Apple overnight added signage to its upcoming retail location in the Upper East Side of Manhattan that confirms the store will open on June 13. The new store will be located at 940 Madison Avenue, on the corner of 74th Street, and remains under construction ahead of opening. The new store will be Apple's seventh retail location in New York City alongside Fifth Avenue, Grand Central, SoHo, Upper West Side, West 14th Street and Staten Island stores.

Apple Store Upper East Side

Apple Store in Upper East Side at 74th Street and Madison Avenue (Instagram/Krystyl)

Apple updated its retail store list today to reflect the new Upper East Side location, with store hours listed as 9:00 AM to 8:00 PM Eastern on Monday through Saturday and 11:00 AM to 7:00 PM Eastern on Sunday. Apple likely opted for earlier closing times than some other New York City locations to please Upper East Side residents that have voiced their opposition against the store and large crowds that it could attract.

The upcoming store at 940 Madison Avenue will occupy a former banking complex built in 1921 that most recently housed luxury retailer VBH. The building itself offers a large amount of space, featuring a 4,000 square-foot ground level and 1,000 square-foot mezzanine. Apple leased the building nearly one year ago and the site has been under renovation since at least October 2014.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

Gasu E. Avatar
137 months ago
geez, you think there would be enough stores in NYC already.

Extremely high population density, especially during working hours, and 100% foot traffic makes both the economics and dynamic completely different from your area. The daytime population density of Manhattan is over 170,000 people per sq. mi! With well-above US average incomes. Those NYC stores have been gold mines.
Score: 11 Votes (Like | Disagree)
luckydcxx Avatar
137 months ago
Manhattan has enough stores. They need more in the other boroughs and Long Island.
Score: 7 Votes (Like | Disagree)
AnthonyCM Avatar
137 months ago
Funny. This was a Chemical Bank when I moved here in 1996 (Chemical was later bought out by Chase). Guess the building will start holding my money again starting next month.
Score: 5 Votes (Like | Disagree)
Ted13 Avatar
137 months ago
geez, you think there would be enough stores in NYC already.
You clearly are not a New Yorker: the Apple Upper West Side store (AFAIK the largest in NYC, with the largest staff) which I go to frequently is so jam-packed it isn't funny; it takes a minimum of 2-3 days to schedule a genius appointment, I went to help a friend get an iPhone in *January* on a weekday and we had to wait for hours.

Apple needs to open a number of additional stores in NYC to restore some sanity. Wall St. is another obvious place for a store, and there are entire boroughs like Queens without a single store.
Score: 5 Votes (Like | Disagree)
The Barron Avatar
137 months ago
Absolutely in the Wall Street Area

You clearly are not a New Yorker: the Apple Upper West Side store (AFAIK the largest in NYC, with the largest staff) which I go to frequently is so jam-packed it isn't funny; it takes a minimum of 2-3 days to schedule a genius appointment, I went to help a friend get an iPhone in *January* on a weekday and we had to wait for hours.

Apple needs to open a number of additional stores in NYC to restore some sanity. Wall St. is another obvious place for a store.

I totally agree that Apple needs a presence down in the heart of the financial area. We're talking people who make very good money working here that would't mind walking to an Apple store, especially during their lunch break, rather than having to wait until after work, taking public transportation & fighting massive crowds in the SoHo or Grand Central stores! Ka-ching, Apple.
Score: 4 Votes (Like | Disagree)
Nyguy76 Avatar
137 months ago
I'm not sure how the earlier closing times help the residents. Apple stores tend to be more problematic at opening times when there are major new intros, occasionally including overnight lines.

The residents in the area, specifically those west of lex, don't want poors around after dark.
Score: 4 Votes (Like | Disagree)