Apple Store in Upper East Side of Manhattan Opens June 13

Apple overnight added signage to its upcoming retail location in the Upper East Side of Manhattan that confirms the store will open on June 13. The new store will be located at 940 Madison Avenue, on the corner of 74th Street, and remains under construction ahead of opening. The new store will be Apple's seventh retail location in New York City alongside Fifth Avenue, Grand Central, SoHo, Upper West Side, West 14th Street and Staten Island stores.

Apple Store Upper East Side

Apple Store in Upper East Side at 74th Street and Madison Avenue (Instagram/Krystyl)

Apple updated its retail store list today to reflect the new Upper East Side location, with store hours listed as 9:00 AM to 8:00 PM Eastern on Monday through Saturday and 11:00 AM to 7:00 PM Eastern on Sunday. Apple likely opted for earlier closing times than some other New York City locations to please Upper East Side residents that have voiced their opposition against the store and large crowds that it could attract.

The upcoming store at 940 Madison Avenue will occupy a former banking complex built in 1921 that most recently housed luxury retailer VBH. The building itself offers a large amount of space, featuring a 4,000 square-foot ground level and 1,000 square-foot mezzanine. Apple leased the building nearly one year ago and the site has been under renovation since at least October 2014.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...

Top Rated Comments

Gasu E. Avatar
137 months ago
geez, you think there would be enough stores in NYC already.

Extremely high population density, especially during working hours, and 100% foot traffic makes both the economics and dynamic completely different from your area. The daytime population density of Manhattan is over 170,000 people per sq. mi! With well-above US average incomes. Those NYC stores have been gold mines.
Score: 11 Votes (Like | Disagree)
luckydcxx Avatar
137 months ago
Manhattan has enough stores. They need more in the other boroughs and Long Island.
Score: 7 Votes (Like | Disagree)
AnthonyCM Avatar
137 months ago
Funny. This was a Chemical Bank when I moved here in 1996 (Chemical was later bought out by Chase). Guess the building will start holding my money again starting next month.
Score: 5 Votes (Like | Disagree)
Ted13 Avatar
137 months ago
geez, you think there would be enough stores in NYC already.
You clearly are not a New Yorker: the Apple Upper West Side store (AFAIK the largest in NYC, with the largest staff) which I go to frequently is so jam-packed it isn't funny; it takes a minimum of 2-3 days to schedule a genius appointment, I went to help a friend get an iPhone in *January* on a weekday and we had to wait for hours.

Apple needs to open a number of additional stores in NYC to restore some sanity. Wall St. is another obvious place for a store, and there are entire boroughs like Queens without a single store.
Score: 5 Votes (Like | Disagree)
The Barron Avatar
137 months ago
Absolutely in the Wall Street Area

You clearly are not a New Yorker: the Apple Upper West Side store (AFAIK the largest in NYC, with the largest staff) which I go to frequently is so jam-packed it isn't funny; it takes a minimum of 2-3 days to schedule a genius appointment, I went to help a friend get an iPhone in *January* on a weekday and we had to wait for hours.

Apple needs to open a number of additional stores in NYC to restore some sanity. Wall St. is another obvious place for a store.

I totally agree that Apple needs a presence down in the heart of the financial area. We're talking people who make very good money working here that would't mind walking to an Apple store, especially during their lunch break, rather than having to wait until after work, taking public transportation & fighting massive crowds in the SoHo or Grand Central stores! Ka-ching, Apple.
Score: 4 Votes (Like | Disagree)
Nyguy76 Avatar
137 months ago
I'm not sure how the earlier closing times help the residents. Apple stores tend to be more problematic at opening times when there are major new intros, occasionally including overnight lines.

The residents in the area, specifically those west of lex, don't want poors around after dark.
Score: 4 Votes (Like | Disagree)