Bellabeat Officially Launches Stress-Measuring 'Leaf' Activity Tracker

Bellabeat, a company focused on creating technology products designed for women, is today ready to launch its first wearable, the Leaf activity tracker. First announced last year, the Leaf is an activity tracker that looks more like a stylish piece of jewelry than a standard activity tracker from a company like Jawbone, Nike, or Fitbit.

The Bellabeat Leaf is, as the name suggests, a leaf-shaped activity-tracking wearable that can be positioned as a clip, necklace, or bracelet. Depending on where it's worn, it's advertised as being able to track metrics like activity level, sleep quality, stress level, and ovulation.

Described as a wearable "you'll actually want to wear," the standard leaf is made from a light maple-colored wood and accentuated with a steel leaf plate that's available in five designs. Bellabeat is also introducing a new limited edition gold version that's made from a dark marshwood and accompanied by a gold-plated leaf, plus the company is selling a range of bracelet and necklace accessories to pair with the Leaf.

The Leaf is designed to be worn all day, tracking activity, sleep, and stress. It works in conjunction with an upcoming Leaf app, which is able to track information on menstrual cycles to provide a complete picture of health. Leaf will also deliver vibration-based notifications on activity level throughout the day.

Receive real-time feedback in the form of slight vibrations, notifying you to increase or decrease your activity and reminding you about other aspects of your health, such as getting more sleep. The LEAF app even helps to monitor your monthly menstrual cycle by tracking expected days and providing information based on your activity, sleep and stress levels.

As you continue to use the LEAF, it becomes smarter by learning your personal habits and tailors feedback accordingly. The LEAF is truly unique in that it allows you to cross reference your cycle with trends in your daily activity, all easily viewable in your app.

Tracking activity and sleep is a function included in most smart wearables, but stress detection is relatively unique. When worn as a pendant or a brooch near the chest, the Leaf monitors breathing and uses that along with user-provided information as a metric to determine stress levels.

The Leaf ships with a necklace chain, but it can also be added to existing jewelery and paired with the aforementioned accessories Bellabeat plans to offer. It includes a standard watch battery, so there is no need to charge it on a daily basis, but the battery will need to be replaced after approximately six months.

Bellabeat previously accepted pre-orders for the standard edition of the Leaf, but those quickly sold out. Today's sales of the Leaf and the Limited Edition Leaf mark the official launch of the Leaf, which will begin shipping out to customers on June 15.

The Leaf and the Limited Edition Leaf can be purchased from the Bellabeat website beginning today. The standard Leaf is available for $119, while the limited Edition Leaf is available for $250.