Samsung Creates Team of About 200 Employees Working Exclusively on Apple Products

Samsung_LogoSamsung has created a standalone team of about 200 employees working exclusively on Apple products, according to Bloomberg Business. The report claims the secretive team was formed on April 1 to build screens for iPads and MacBooks, develop products and help with sales.

The newly formed team implies that the relationship between Apple and Samsung, two fierce technology rivals, may be improving after the two companies spent millions of dollars fighting each other in the courtroom over the past several years. Samsung was also recently awarded the majority of orders for Apple's A9 chip for next-generation products, another likely sign of improving relations.

"Samsung is relying more on its display and semiconductor units after falling into a tie with Apple for leadership of the global smartphone market. Relations between the companies thawed after they dropped all lawsuits against each other outside the U.S., and Apple is now the biggest external customer for Samsung components, one of the people familiar said."

LG Display also has a standalone team dedicated to Apple, the supplier's biggest U.S. customer, according to the report.

Tag: Samsung

Top Rated Comments

mmendoza27 Avatar
117 months ago
Haha. Nice headline. If I hadn't read the article, I would have thought this was a satirical article explaining how it takes 200 Samsung employees to copy Apple's products.
Score: 22 Votes (Like | Disagree)
macduke Avatar
117 months ago
Say what you will about Samsung, but they really do make some pretty good panels (and CPUs and SSDs). I had an LG panel in my rMBP which had image retention issues. Apple repaired it for free and put a Samsung panel in and it looks amazing with no retention whatsoever.
Score: 15 Votes (Like | Disagree)
RedOrchestra Avatar
117 months ago
Well that's 197 more people than Apple has working on iOS software.
Score: 14 Votes (Like | Disagree)
Tubamajuba Avatar
117 months ago
Cue Apple fanboys whining in 3,2,1....
No, it doesn't work like that, now they love Samsung, when someone eats at the same table as Apple, they also become idolised.
Comments that are equally as juvenile as having a problem with Samsung components in Apple devices.
Score: 11 Votes (Like | Disagree)
gnasher729 Avatar
117 months ago
I interpreted this as: Samsung gives up trying to copy Apple products and instead starts making the actual products.

There is no "Samsung". There is Samsung mobile division which loves to copy Apple products instead of creating their own. And there is Samsung semiconductor division which loves to create parts for anyone in the world with the money to buy them, including Apple. Especially Apple, since they buy _lots_ of parts.

And the boss of Samsung semiconductor hates the boss of Samsung mobile as much as anyone on MacRumors does. And he is really, really happy that _his_ division has increased revenue and profit, while the mobile division has dropped revenues, and crashed profits.
Score: 10 Votes (Like | Disagree)
H2SO4 Avatar
117 months ago
I interpreted this as: Samsung gives up trying to copy Apple products and instead starts making the actual products.
Why wouldn’t you just interpret it as: Samsung dedicates production arm to key contract?
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Would Expand to These 8 U.S. States… Two Years Ago

Thursday March 14, 2024 7:33 am PDT by
In just four U.S. states, residents can add their driver's license or ID to the Apple Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports, businesses, and venues. Adoption of the feature has been slow since Apple first announced it in September 2021, with IDs in the Wallet app only available in Arizona,...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
OLED iPad Air

iPad Air Next on Apple's OLED Tablet Roadmap Following iPad Pro

Friday March 15, 2024 3:30 am PDT by
The iPad Air will be the next Apple tablet to adopt OLED display panel technology following its upcoming OLED iPad Pro models, according to an updated forecast from research firm Omdia (via The Elec). "In 2028, we expect the iPad Air to go OLED as well, with the iPad Air using single-stack and the iPad Pro using two-stack tandem OLEDs," said Omdia researcher Kang Min-soo, speaking on...
Walmart MacBook Air M1

Walmart Begins Selling MacBook Air With M1 Chip for $699 in U.S.

Friday March 15, 2024 6:57 am PDT by
Walmart today announced that it has started selling the MacBook Air with the M1 chip in the U.S., with pricing set at a very reasonable $699. The laptop can be ordered now on Walmart.com, and it will be available soon at select Walmart stores. This is the first time that customers can purchase a Mac that is sold directly by Walmart, the company said in a press release. Some other retailers...