Apple Confirms Retina MacBook Build-to-Order Pricing for 1.3 GHz Processor

Apple this morning released full pricing information for the Retina MacBook to reseller partners such as Expercom, confirming prices of the new 12-inch MacBook for customers who plan to opt for beefed-up processors in the checkout process when the device launches this Friday, April 10.

As stated during the "Spring Forward" event last month, the entry-level MacBook will retail for $1299 with a 1.1 GHz dual-core Intel Core M processor, 8 GB of memory, and 256 GB of flash storage.

According to Expercom, this machine will have a configure-to-order option that bumps its performance with a 1.3 GHz Intel Core M processor, with the same 256 GB flash storage. The upgrade will cost those interested an extra $250, raising the entry-level option to $1549 when choosing the upgraded version.

macbook
The high-end stock model announced at last month's event comes with a 1.2 GHz processor with 8 GB of memory and 512 GB of flash storage, priced at $1599. Apple will offer the 1.3 GHz processor upgrade option here as well, keeping the same 512 GB of flash storage and charging an additional $150 over the base price of the 1.2 GHz model for a total price of $1749.

Complete lineup:

- 1.1 GHz with 256 GB storage: $1299
- 1.3 GHz with 256 GB storage: $1549
- 1.2 GHz with 512 GB storage: $1599
- 1.3 GHz with 512 GB storage: $1749

The new 12-inch MacBook is set to launch this Friday, April 10 on the Apple online store and in Apple retail stores, though recent news from Apple Retail Chief Angela Ahrendts points to better possibilities of a completed order when visiting the company's online storefront or Apple Store app.

Related Forum: MacBook

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on MacBook, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
maxresdefault

In-Depth iPhone Battery Experiment Pits Slow Charging Against Fast Charging

Friday November 7, 2025 1:19 pm PST by
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time. Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged. Another set of iPhones underwent...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...

Top Rated Comments

Nik Avatar
138 months ago
rip-off

Better call it "hipster"-book.
Score: 79 Votes (Like | Disagree)
musika Avatar
138 months ago
Introducing the world's first $250 0.2 GHz.
Score: 68 Votes (Like | Disagree)
Reason077 Avatar
138 months ago
That doesn't sound like great value. An ~18% increase in CPU speed translates into a much smaller increase in overall system performance.

If you really do need more performance, you're better off getting a MacBook Pro.
Score: 50 Votes (Like | Disagree)
beanbaguk Avatar
138 months ago
Apple appear to be targeting a very odd market. The pretentious, nouveau-rich crowd.

People must be insane to spend this amount of cash on an underpowered laptop! Pretty it may be, but just like the Apple Watch, they seem to be going for a different market.
Score: 48 Votes (Like | Disagree)
Crosscreek Avatar
138 months ago
I know Apple needs money but this is ridiculous.
Score: 42 Votes (Like | Disagree)
Zaft Avatar
138 months ago
Ill wait for the next version with an HD camera...
Score: 39 Votes (Like | Disagree)