Apple Likely Building Apple Watch Demo Area at Yerba Buena Center - MacRumors
Skip to Content

Apple Likely Building Apple Watch Demo Area at Yerba Buena Center

Apple is working on construction of an outdoor extension at the Yerba Buena Center for the Arts in San Francisco, as first reported by 9to5Mac. The tented space will likely serve as an Apple Watch demo area at the upcoming "Spring Forward" media event on March 9th, where Apple is widely expected to provide further details about the Apple Watch's features, pricing and release date.

Yerba Buena Construction
According to the tipster that submitted the original photo, there are security guards wearing "Apple Security" shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented.

Apple sent out invites for its "Spring Forward" media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device's launch in April.

Related Roundup: Apple Watch 11

Popular Stories

Apple Watch Ultra 2 Complications

What to Expect From Apple Watch Series 12 and Apple Watch Ultra 4

Sunday July 26, 2026 8:07 am PDT by
Bloomberg's Mark Gurman has outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 this year. Spoiler alert: not very much. While it was rumored that Touch ID may be coming to the Apple Watch Series 12, Gurman said he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Touch ID probably counts ...
Apple Watch Ultra 2 Complications

Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More

Sunday August 9, 2026 8:37 am PDT by
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that...
Apple Watch series 2 ceramic

Ceramic Case Could Return With Apple Watch Series 12

Sunday August 9, 2026 9:21 am PDT by
Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...

Top Rated Comments

Donoban Avatar
150 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the new product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.

It doesn't make sense to skip the first generation. The argument holds if you already have a device but given this is the first iteration there is no reason why not to buy and enjoy it.

I can't wait!

D
Score: 11 Votes (Like | Disagree)
japanime Avatar
150 months ago
Can I ask, which site is best for breaking Apple news. MacRumors or 9to5mac?
Each site has its merits.

I like 9to5 Mac for its breaking news and superior journalism, and MacRumors for its vibrant community and forum comments.
Score: 8 Votes (Like | Disagree)
Klae17 Avatar
150 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't it be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the newest product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.

It is a vocal minority. You sell Your $350 watch for $250 next year and buy a new one. You essentially spent $100 to use the watch for an entire year and live your life instead of hiding in the corner fearing and complaining about change and risks. Plus with your new watch you get another year of warranty.
Score: 7 Votes (Like | Disagree)
150 months ago
man im excited for additional details on apple watch!!!!!
Score: 5 Votes (Like | Disagree)
150 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't it be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the newest product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.
Score: 5 Votes (Like | Disagree)
Night Spring Avatar
150 months ago
Now riddle me this. Who actually leaves home without their phone these days?

Not leave home. Go on a run. Or a walk in the park. You just go out, get your daily excersie for 30 minutes, then come back.
Score: 4 Votes (Like | Disagree)