Apple Likely Building Apple Watch Demo Area at Yerba Buena Center

Apple is working on construction of an outdoor extension at the Yerba Buena Center for the Arts in San Francisco, as first reported by 9to5Mac. The tented space will likely serve as an Apple Watch demo area at the upcoming "Spring Forward" media event on March 9th, where Apple is widely expected to provide further details about the Apple Watch's features, pricing and release date.

Yerba Buena Construction
According to the tipster that submitted the original photo, there are security guards wearing "Apple Security" shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented.

Apple sent out invites for its "Spring Forward" media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device's launch in April.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...

Top Rated Comments

Donoban Avatar
141 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the new product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.

It doesn't make sense to skip the first generation. The argument holds if you already have a device but given this is the first iteration there is no reason why not to buy and enjoy it.

I can't wait!

D
Score: 11 Votes (Like | Disagree)
japanime Avatar
141 months ago
Can I ask, which site is best for breaking Apple news. MacRumors or 9to5mac?
Each site has its merits.

I like 9to5 Mac for its breaking news and superior journalism, and MacRumors for its vibrant community and forum comments.
Score: 8 Votes (Like | Disagree)
Klae17 Avatar
141 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't it be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the newest product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.

It is a vocal minority. You sell Your $350 watch for $250 next year and buy a new one. You essentially spent $100 to use the watch for an entire year and live your life instead of hiding in the corner fearing and complaining about change and risks. Plus with your new watch you get another year of warranty.
Score: 7 Votes (Like | Disagree)
jacobh101 Avatar
141 months ago
man im excited for additional details on apple watch!!!!!
Score: 5 Votes (Like | Disagree)
bluemonkeyguy Avatar
141 months ago
Since we're sort of on the topic. Why should people skip out on the first generation products, such as the Apple Watch? The vocal majority seem to say that getting the second iteration of an Apple product is better, like getting Apple Watch 2 or iPhone6S+ etc.

Wouldn't it be better to get first iteration, skip the minor upgraded update to the product, and then if one feels to upgrade, get the first iteration of the newest product, i.e. iPhone 7,7+ etc. ? That way, one gets to experience the newest tech without having to worry about waiting for the inevitable update to the product.
Score: 5 Votes (Like | Disagree)
Night Spring Avatar
141 months ago
Now riddle me this. Who actually leaves home without their phone these days?

Not leave home. Go on a run. Or a walk in the park. You just go out, get your daily excersie for 30 minutes, then come back.
Score: 4 Votes (Like | Disagree)