Google's Sundar Pichai Discusses Search Partnership With Apple and iPhone 6 Success

SundarGoogle's Sundar Pichai, senior vice president of Android, Chrome and Google Apps, recently spoke about his company's relationship with Apple in an in-depth interview with Forbes. The executive discussed a few topics related to Apple, including the impact of the iPhone 6 and iPhone 6 Plus on the high-end smartphone market and Google's long-standing search partnership with Apple that is rumored to be up in the air.

Questioned about the possibility of Apple ditching Google as the default search engine on iOS, Pichai did not appear worried and remains committed to building a product that users need. Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire this year and there has been increasing speculation that Apple is considering a number of options. Both Microsoft and Yahoo have reportedly courted Apple to become the default search engine for Safari in the past.

Q: Your relationship with Apple is complicated. How concerned are you that you may lose them as a search partner on iOS?

A: There are areas with Apple in which we have always collaborated. We have had a long term search partnership. We work closely with them in areas like YouTube. When I look at search, largely the evolution depends on “are we bulding something which users need?” If we are building something that users need and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine. We have a long term search partnership and are working together with them, and we’ll have to see.

Pichai also reflected on how Google expected the iPhone 6 and iPhone 6 Plus to do very well for Apple, adding that Android is healthy both overall and in the high-end market. He adds that Android is building upon the momentum of one billion devices shipped and believes both Google and Apple are doing well as the smartphone industry continues to evolve.

Q: There’s a perception that as Samsung is going through some challenges, Apple is regaining share at the high end. Do you see that in the numbers?

A: Share is tough to assess. There is a lot of noise. Based on what we see things are healthy overall globally including the high end. Apple obviously has done very well with iPhone 6 and 6 plus, but we always expected that. We knew this would be a big upgrade cycle for them. To me looking at the momentum of having shipped a billion devices, people even on the high reporting high loyalty rates across Android, I haven’t seen anything to be concerned about. The bigger story here is a growing pie. All of us are doing well.

The full-length interview goes into more detail about the state of Google, touching upon a number of products and services such as Android, Nest, Google Wallet, Google Hangouts, Google Shopping Express and the Play Store. Pichai also reflects on competitors in various spaces, including Amazon in e-commerce and WhatsApp, Snapchat and Facebook Messenger in messaging.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

Top Rated Comments

macduke Avatar
140 months ago
Search is one of my favorite Google products, but I think Apple should drop them as the default. Other search engines are probably good enough for most people, and if they want they can easily change it back. A few years ago during a court proceeding Google provided documents that they make most of their money on iOS vs. Android. Even if Apple changed the default and it resulted in a loss of 10-20% of revenue for Google then that would be fantastic. Google messed up when they screwed over Apple. I like competition but they took it too far, and Steve Jobs was right to go thermonuclear on them.

I hope that Apple is working on their own search (as was rumored) with some of their other partners or startups. It's time for more competition in the search space. I'd use it just to get away from the Google creep factor. I just hope it doesn't end up like Maps.
Score: 9 Votes (Like | Disagree)
GuitarDTO Avatar
140 months ago
Search, Maps and Gmail. Things I have no interest in moving away from Google.
Score: 8 Votes (Like | Disagree)
b0nd18t Avatar
140 months ago
He is really good at shoveling the poo
Score: 7 Votes (Like | Disagree)
Oletros Avatar
140 months ago
He adds that Android is building upon the momentum of one billion devices shipped

Key word: Shipped.

Still with the shipped vs sold nonsense? Please, can you point to those secret warehouses or wastelands were those hundred of thousands devices shipped but not sold are hidden?
Score: 5 Votes (Like | Disagree)
sualpine Avatar
140 months ago
Politician answers. What I don't like about Google.
Score: 5 Votes (Like | Disagree)
cambookpro Avatar
140 months ago
Search is one of my favorite Google products, but I think Apple should drop them as the default. Other search engines are probably good enough for most people, and if they want they can easily change it back. A few years ago during a court proceeding Google provided documents that they make most of their money on iOS vs. Android. Even if Apple changed the default and it resulted in a loss of 10-20% of revenue for Google then that would be fantastic. Google messed up when they screwed over Apple. I like competition but they took it too far, and Steve Jobs was right to go thermonuclear on them.

I hope that Apple is working on their own search (as was rumored) with some of their other partners or startups. It's time for more competition in the search space. I'd use it just to get away from the Google creep factor. I just hope it doesn't end up like Maps.
Why would that be fantastic? What's fantastic about making (especially the less savvy) users forced to use a search engine which is not as good as Google/have to fiddle around in Settings just to be spared having to use Bing or Yahoo?

I don't care how much money Google makes. Both Apple and Google make more than enough. And anyway, if Google somehow went bust it would be awful for the entire smartphone industry. Are you saying it would be better if there was actually less competition?

I, for one, hope Apple don't drop Google as the default option out of spite. It's clearly the best search engine by a long, long way.
Score: 3 Votes (Like | Disagree)