Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".
Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.
Tuesday September 9, 2025 10:59 am PDT by Joe Rossignol
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
Tuesday September 9, 2025 12:23 pm PDT by Joe Rossignol
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Thursday September 11, 2025 4:01 am PDT by Tim Hardwick
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Wednesday September 10, 2025 12:30 am PDT by Joe Rossignol
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
Wednesday September 10, 2025 8:33 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below.
Under-Screen Face ID
In April 2023, display industry analyst Ross Young shared a...
Tuesday September 9, 2025 1:25 pm PDT by Joe Rossignol
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today.
Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices.
Here are the battery capacities for each model, according to Apple:
iPhone 17:...
Wednesday September 10, 2025 7:33 am PDT by Joe Rossignol
The first benchmark results for the A19 Pro chip in the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air surfaced in the Geekbench 6 database today.
Based on these early results — which are unconfirmed — the A19 Pro chip across the Pro models and the iPhone Air appears to deliver up to 13% to 15% faster multi-core CPU performance compared to the A18 Pro chip in the iPhone 16 Pro...
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.
Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.
If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.
No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.
That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more.
