Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section

Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.


Apple has also posted a new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches, cinematography app iStopMotion Plus, automotive app OBD Fusion, and AutoCAD 360. The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.

The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Top Rated Comments

Jsameds Avatar
90 months ago
Good to see adverts that instead of saying "Hey look at how rubbish our competitor's products are" they say "look at how good our products are"
Score: 42 Votes (Like | Disagree)
urda Avatar
90 months ago
change in the air = thinner battery
And a entire slew of other features and specs, but thank god we have your edgy and insightful comment now!
Score: 35 Votes (Like | Disagree)
Rogifan Avatar
90 months ago
Obviously has to be a fake Air 2. I didn't see iOS 8 stutter at least once.
iOS 8 doesn't stutter on my Air 2. :)
Score: 15 Votes (Like | Disagree)
JDuggan Avatar
90 months ago
The slow crop ... genius.
Score: 11 Votes (Like | Disagree)
Yester5 Avatar
90 months ago
Too bad it's pretty much a lie — new iPad models do not really "change", they are just more of the phone-based iOS that cripples the device (9 icons on display per folder? LOL).

Making the device sligthly faster, sligthly thinner and with a sligthly better camera (but no flash...) is not innovation. It's not enough either, as seen in how few people actually upgrade their iPads.

Right now, the new iPad models are toys made mostly for those who have no tablet and for the fanboys (who would buy anything regardless). Apple has failed in making them attractive to anyone else.
This post is the pinnacle of absurdity...
Tell all of the airline pilots, who's flight-check logbooks have been replaced by iPads, that they are "toys"...
Or all of the doctors and musicians that use iPads every day to create music and save lives on their "toys".
Or the teachers and educators....never mind, you probably are too busy updating your anti-virus soft wear or re-booting your Android or Windozzz tablet from another "blue-screen"...
Score: 8 Votes (Like | Disagree)
duffman9000 Avatar
90 months ago
Obviously has to be a fake Air 2. I didn't see iOS 8 stutter at least once.
Score: 8 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...