After years of speculation, Apple may be preparing to open its first retail store in Belgium in the city of Brussels, reports Belgian blog Apple Nieuws Vlaanderen. Apple yesterday posted six job listings for vacant positions in the upcoming Brussels location.

vacatures-apple-store
Details on the store and its location were not provided in the listing, but the store is believed to be planned on the Guldenvlieslaan in a new complex which is currently under construction. The building is expected to be completed in 2015, with Apple as a possible launch retailer. Future Belgian Apple stores are expected for Ghent and Antwerp following the Brussels opening.

Apple is continuing to expand its retail operations under the leadership of Angela Ahrendts, opening stores both domestically and internationally. The company opened its first stores in Turkey earlier this year and has also been hiring for stores in the United Arab Emirates

Top Rated Comments

mr.bee Avatar
139 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
139 months ago
Surely a plot to infiltrate the core of the EU. :cool:

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)
GuyCalledPete Avatar
138 months ago
Sorry to hear about your trouble with that particular Premium Reseller.
I was talking about Easy-M being the competitor premium reseller and I always had there excellent service, fast repairs, affordable prices and great discounts.
I'm talking about their stores in Leuven/Louvain, haven't had experience with their other stores.
I wasn't talking about that one reseller - in fact their location switched a while back to Easy-M and I still had issues there. I'm discussing my general experience with resellers in Belgium in general.

An actual Apple Store will be more than welcome!

-- Pete.
Score: 1 Votes (Like | Disagree)
GuyCalledPete Avatar
138 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Yup - I shop online or wait until I travel to the UK myself...it'll be good to finally have an actual Apple Store in Brussels, and I have zero sympathies for the franchises who have caused me more than enough issues in the past (exceptionally long warranty repair time (https://forums.macrumors.com/showthread.php?t=594646), very high charges to diagnose an issue with a laptop that was then too expensive to justify repairing, flat out lying about not accepting pre-orders on an iPhone, and when I turned up on the day to buy one, they stated they had all been sold in pre-order, as well as small stuff like staff spending time chatting amongst themselves or to friends when there are customers waiting, etc).

-- Pete.
Score: 1 Votes (Like | Disagree)
mikeyteh Avatar
138 months ago
An Apple Store in Belgium, you say? In the city of Brussels? I guess you could say it is... Sprouting up! YEAHHHHHHHHHHHHHHH
Score: 1 Votes (Like | Disagree)
weckart Avatar
139 months ago
That same situation did not save myriad other competitors in other countries. Apple stores will get all the new products first. Resellers will have to wait.
Good luck with that loyalty scheme.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...