Since their September launch, Apple's iPhone 6 and 6 Plus have produced record-setting revenue and sales for Apple, but looking beyond financials, the handset also is radically changing the reading habits of those who own the large-sized devices, according to news-reading service Pocket.

Pocket recently analyzed 2 million article and video opens and examined the reading behavior of readers both before and after the launch of the iPhone 6 and 6 Plus. In particular, the study compared how iPhone and iPad usage changed after the recent iPhone launch.

PKTBlog_iPhone6_v2
According to the results, customers with an iPhone 5s and an iPad spent an equal amount of time with each device. As users adopted the iPhone 6, however, they spent considerably more time reading on their iPhones than on their iPads, with users choosing their iPhone over the iPad 72 percent of the time.

This trend was even greater among iPhone 6 Plus owners, who grabbed their iPhones 80 percent of the time when they wanted to read. The big screen of the iPhone 6 Plus also increased video watching by 40 percent.

Even before it was announced, analysts expected the larger-screened iPhone 6 and 6 Plus would cannibalize iPad sales, especially for the 7.9-inch iPad mini. Overall, iPad sales are on the decline, dropping as much as 12.7 percent year over year as the tablet market begins to slow.

Related Roundup: iPad
Tag: Pocket
Buyer's Guide: iPad (Buy Now)
Related Forums: iPad, iPhone

Top Rated Comments

whooleytoo Avatar
139 months ago
There's also an element of "newest, shiniest device" though. When I got my iPhone, I started using that more. Then I bought an iPad Air, which I used for everything. Next week I'm getting a new MacBook Pro, which I'll use more..
Score: 17 Votes (Like | Disagree)
bpeeps Avatar
139 months ago
iPhone 6 + iPad Air is perfect for me.
Score: 7 Votes (Like | Disagree)
ThunderSkunk Avatar
139 months ago
I won't be satisfied until I can connect my brain to the net and all the content online is simply an extension of my memory.
Score: 5 Votes (Like | Disagree)
allanfries Avatar
139 months ago
If I had an iPhone 6, (and I would never get anything larger than 4.7" for a phone) I would still reach for my mini for all reading, web based things while at home. My iPad is a coffee table tablet 99% of the time. As I'm home 90% of the time as well, going to my phone instead of my tablet seldom happens.
Score: 2 Votes (Like | Disagree)
TMRJIJ Avatar
139 months ago
Lot of ipad 2 users whose iPads have been bricked by ios8 accounting for some of this.

Nope! (Replying from iPad 2 with iOS 8.1.1)
Score: 2 Votes (Like | Disagree)
HenryCase Avatar
139 months ago
Sadly, books created in Apple's own iBooks Author won't open in iBooks on an iPhone. They still only open on iPads. Was hoping they'd enable this with iOS 8, or on a 6plus...
Score: 2 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...