Iconicbook
Jonathan Zufi's gorgeous coffee table book "Iconic: A Photographic Tribute to Apple Innovation", about 30 years of Apple design, has been updated just in time for the holiday shopping season. The new book includes many more photographs, with a particular focus on prototypes. There is also a new cover, and several new special editions.

"ICONIC: The Classic Edition" is similar to the original $75 book, updated with 16 additional pages of pictures as well as an updated cover featuring the original Macintosh 128K. It's available for $55 on Amazon.

"ICONIC: Classic Plus Edition" is the same book but with a special black slip cover with ICONIC foil stamped on the front to protect it and give it a unique look. It's available for $99 from the Iconic website, shipping in early December.

1416888768714
ICONIC: Ultimate Edition" includes a special white clamshell case with a custom embedded LED that pulses like a sleeping Apple notebook when moved, though, sadly, current generation Apple notebooks no longer pulse when sleeping. The Ultimate Edition is available from ICONIC's website for $250, shipping in early December.

The new Ultimate Edition of ICONIC is offered in a white Cromwell Aristo Grain clamshell case with a custom PCB designed to pulse an LED embedded inside the case itself.

The circuit is powered by the high-performance, low-power Atmel 8-bit AVR RISC-based microcontroller which combines 1KB ISP flash memory, 32B SRAM, 4 general purpose I/O lines, 16 general purpose working registers, a 16-bit timer/counter with two PWM channels, internal and external interrupts, programmable watchdog timer with internal oscillator, an internal calibrated oscillator, and 4 software selectable power saving modes.

The book includes photographs of rare Apple products like the Apple II, a circuit board from the Apple I, the "Flower Power" iMac G3, and an Apple Lisa 2. It also features more modern products like iPods, and also offers an entire chapter on packaging. The book has little text, but it does offer forewords and introductions from original Apple employees like Daniel Kottke and Steve Wozniak.

Top Rated Comments

macduke Avatar
143 months ago
The circuit is powered by the high-performance, low-power Atmel 8-bit AVR RISC-based microcontroller which combines 1KB ISP flash memory, 32B SRAM, 4 general purpose I/O lines, 16 general purpose working registers, a 16-bit timer/counter with two PWM channels, internal and external interrupts, programmable watchdog timer with internal oscillator, an internal calibrated oscillator, and 4 software selectable power saving modes.

Can anyone confirm if this is the most powerful slipcover in the world in terms of raw processing power?
Score: 6 Votes (Like | Disagree)
sshambles Avatar
143 months ago
Those of you asking, who would buy this - me.
I'm not big or knowledgeable on most older Apple or Mac products and thought it would be interesting to show my kids one day. That and I wanted to see what they would look like anyhow, since I've only used an iMac in 2002, PowerBook in Uni and iMacs ever since.
Score: 1 Votes (Like | Disagree)
John Bokma Avatar
143 months ago
and I was about to ask who would buy this. Dont get me wrong, I love apple and this book seems nice. But $75 to $250 just seems pricey.

I would buy this; it's nothing to prices for some text books, e.g. The Biology of Opiliones is currently 146+ USD on Amazon. Today 224.14 USD of books arrived at our house, the most expensive one being "Programming in Haskell"; 57.07 USD. And it's only 181 pages...
Score: 1 Votes (Like | Disagree)
gugy Avatar
143 months ago
Bonus: If you've already purchased the book they are sending the additional pages for free with a coupon for a significant discount on the new edition (http://www.thirty-ninea.com/blog/2014/11/21/iconic). I received the additional pages in the mail out of the blue last week.

Amazing product. Amazing customer service. Definitely check this one out if you're an Apple fan.

Yeah, it's a nice book. I bought it last year. So I hope to get these additional pages soon.
Score: 1 Votes (Like | Disagree)
2457282 Avatar
143 months ago
Bonus: If you've already purchased the book they are sending the additional pages for free with a coupon for a significant discount on the new edition (http://www.thirty-ninea.com/blog/2014/11/21/iconic). I received the additional pages in the mail out of the blue last week.

Amazing product. Amazing customer service. Definitely check this one out if you're an Apple fan.

and I was about to ask who would buy this. Dont get me wrong, I love apple and this book seems nice. But $75 to $250 just seems pricey.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...