Iconicbook
Jonathan Zufi's gorgeous coffee table book "Iconic: A Photographic Tribute to Apple Innovation", about 30 years of Apple design, has been updated just in time for the holiday shopping season. The new book includes many more photographs, with a particular focus on prototypes. There is also a new cover, and several new special editions.

"ICONIC: The Classic Edition" is similar to the original $75 book, updated with 16 additional pages of pictures as well as an updated cover featuring the original Macintosh 128K. It's available for $55 on Amazon.

"ICONIC: Classic Plus Edition" is the same book but with a special black slip cover with ICONIC foil stamped on the front to protect it and give it a unique look. It's available for $99 from the Iconic website, shipping in early December.

1416888768714
ICONIC: Ultimate Edition" includes a special white clamshell case with a custom embedded LED that pulses like a sleeping Apple notebook when moved, though, sadly, current generation Apple notebooks no longer pulse when sleeping. The Ultimate Edition is available from ICONIC's website for $250, shipping in early December.

The new Ultimate Edition of ICONIC is offered in a white Cromwell Aristo Grain clamshell case with a custom PCB designed to pulse an LED embedded inside the case itself.

The circuit is powered by the high-performance, low-power Atmel 8-bit AVR RISC-based microcontroller which combines 1KB ISP flash memory, 32B SRAM, 4 general purpose I/O lines, 16 general purpose working registers, a 16-bit timer/counter with two PWM channels, internal and external interrupts, programmable watchdog timer with internal oscillator, an internal calibrated oscillator, and 4 software selectable power saving modes.

The book includes photographs of rare Apple products like the Apple II, a circuit board from the Apple I, the "Flower Power" iMac G3, and an Apple Lisa 2. It also features more modern products like iPods, and also offers an entire chapter on packaging. The book has little text, but it does offer forewords and introductions from original Apple employees like Daniel Kottke and Steve Wozniak.

Top Rated Comments

macduke Avatar
144 months ago
The circuit is powered by the high-performance, low-power Atmel 8-bit AVR RISC-based microcontroller which combines 1KB ISP flash memory, 32B SRAM, 4 general purpose I/O lines, 16 general purpose working registers, a 16-bit timer/counter with two PWM channels, internal and external interrupts, programmable watchdog timer with internal oscillator, an internal calibrated oscillator, and 4 software selectable power saving modes.

Can anyone confirm if this is the most powerful slipcover in the world in terms of raw processing power?
Score: 6 Votes (Like | Disagree)
sshambles Avatar
144 months ago
Those of you asking, who would buy this - me.
I'm not big or knowledgeable on most older Apple or Mac products and thought it would be interesting to show my kids one day. That and I wanted to see what they would look like anyhow, since I've only used an iMac in 2002, PowerBook in Uni and iMacs ever since.
Score: 1 Votes (Like | Disagree)
John Bokma Avatar
144 months ago
and I was about to ask who would buy this. Dont get me wrong, I love apple and this book seems nice. But $75 to $250 just seems pricey.

I would buy this; it's nothing to prices for some text books, e.g. The Biology of Opiliones is currently 146+ USD on Amazon. Today 224.14 USD of books arrived at our house, the most expensive one being "Programming in Haskell"; 57.07 USD. And it's only 181 pages...
Score: 1 Votes (Like | Disagree)
gugy Avatar
144 months ago
Bonus: If you've already purchased the book they are sending the additional pages for free with a coupon for a significant discount on the new edition (http://www.thirty-ninea.com/blog/2014/11/21/iconic). I received the additional pages in the mail out of the blue last week.

Amazing product. Amazing customer service. Definitely check this one out if you're an Apple fan.

Yeah, it's a nice book. I bought it last year. So I hope to get these additional pages soon.
Score: 1 Votes (Like | Disagree)
2457282 Avatar
144 months ago
Bonus: If you've already purchased the book they are sending the additional pages for free with a coupon for a significant discount on the new edition (http://www.thirty-ninea.com/blog/2014/11/21/iconic). I received the additional pages in the mail out of the blue last week.

Amazing product. Amazing customer service. Definitely check this one out if you're an Apple fan.

and I was about to ask who would buy this. Dont get me wrong, I love apple and this book seems nice. But $75 to $250 just seems pricey.
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...