Continuing the carrier war that has seen the major U.S. wireless companies offering various forms of bonus data allotments in recent months, AT&T today announced a new limited-time promotion that bumps the 10 GB data package ($100 per month plus device access charges) to 15 GB.

The promotional 15GB Mobile Share Value plan at the 10GB price is available to new and existing AT&T consumer and business customers and includes domestic unlimited talk and text, and the nation’s most reliable 4G LTE network. Customers can easily take advantage of this new offer by visiting att.com and our current AT&T customers can also select the new plan via their myAT&T app.

Additionally, AT&T customers can get unlimited international messaging (text, picture and video) on all Mobile Share Value plans for no additional cost. Unlimited international messaging includes messages sent from the U.S., Puerto Rico and U.S. Virgin Islands to more than 190 countries for text messages and 120 countries for picture & video messages.

att_15gb_promo
Monthly smartphone device access charges are $40 for those on two-year contracts or $15 for those on AT&T Next or who purchased their devices at full price. Tablets carry a $10 per month access fee.

AT&T's latest promotion comes as the carrier continues to offer its double data promotion on higher-tier plans. Under that deal, users on base plans ranging from 15 to 50 GB can receive double the amount of data per month. The new promotion for upgrading the 10 GB plan to 15 GB begins tomorrow, while the double data promotion on higher-level plans is ongoing. AT&T advertises both as being "limited time" promotions, but is not currently specifying an end date for either one.

Top Rated Comments

A MacBook lover Avatar
144 months ago
20 Hours of video?

So if casual user like myself (who is always traveling) watched one hour long episode a day, by months end I would have went over my limit.

Forget bindge watching.


No thanks AT&T. I'll stick with T-Mobile.

I'm not against data caps, just against unreasonable ones. It should be:

25gb for $10
50gb for $20
75gb for $30
100gb for $40

Not

10gb for $10
20gb for $20
30gb for $30
40gb for $40
Score: 5 Votes (Like | Disagree)
giantfan1224 Avatar
144 months ago
If you have the capital, it's cheaper to buy an unlocked phone up front and you don't have a contract.
Or if you don't have the capital, try Next. You still get the off-contract pricing and an interest free loan to pay off the phone with no penalty for early payoff.
Score: 4 Votes (Like | Disagree)
yg17 Avatar
144 months ago
Just switched even though I don't even use close to 10 gigs. More never hurt though.
Score: 3 Votes (Like | Disagree)
iolinux333 Avatar
144 months ago
It's live now. Just switched 10--->15 via the app.
Score: 3 Votes (Like | Disagree)
MrXiro Avatar
144 months ago
I had 5 lines on the 10gb plan with a 21% FAN discount and after switching over; Tmobile's 2.5gb til 2016 deal is still about 40 bucks cheaper per month with technically MORE data since all my usage was from streaming music to begin with. I haven't even cleared 1gb in the last 2 months because of Music Unlimited.

Sorry At&t... Maybe if your prices were lower or my FAN account actually covered the whole plan instead of just the Data.
Score: 3 Votes (Like | Disagree)
giantfan1224 Avatar
144 months ago
lol lets be frank here. AT&T is just playing price games just to be clear. it cost them almost $0 to offer this to customers so its hardly a reason to celebrate or be sympathetic to a mega-corporation. if they really wanted to be that generous, they would've just doubled it to 20gb. next year you'll see them double the double…

I guess what you call price games the industry would call competition. It's fierce right now which is a great thing for the consumer. But there will always be those consumers that will find something to complain about.

----------

Wireless companies all screw you as a consumer. It's just a matter of picking what facet of their service/product you want to be screwed in the least.

Oh brother. How exactly is the wireless customer getting screwed? They offer a service and you either do or don't agree to pay for said service. It's like you people think these for profit companies owe you something for free!

----------

Of course there's not an end date to these "promotions" because they will become the standard pricing most likely. That is, until they lower the pricing again within 6 months to a year. Competition in the marketplace is a wonderful thing!

Glad someone here gets it.
Score: 3 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...