iPhone 6 and 6 Plus See Low-Key Launch in China as Uber Delivers Phones in Shanghai

by

Following a successful week of pre-orders, Apple today started selling its iPhone 6 and 6 Plus in China. The launch was relatively calm with hundreds of people reportedly waiting in lines at each retail store amidst strong security, according to The Wall Street Journal.

About 100 customers waited in line Friday morning outside Apple’s store in Beijing’s upscale Sanlitun shopping district, which opened its doors at 8 a.m. for buyers who had pre-ordered their new wares—the iPhone 6 and iPhone 6+. That was in part because the phone also went on sale at midnight elsewhere, including offices of China’s biggest telecom carriers.

This orderly gathering is a marked difference from some previous iPhone launches which were marred by fights and near riots by waiting mobs of mostly scalpers.

iphone6_6plus_new
Those waiting in line reportedly were interested in the bigger screen of the new iPhone with customers opting for the pricier 5.5-inch iPhone 6 Plus over the 4.7-inch iPhone 6. This preference also was apparent in pre-orders with Chinese e-commerce site Jingdong Mall (JD.com) processing more reservations for the iPhone 6 Plus.

uber_iphone_6_shanghai
As retailers handle in-store customers, car service Uber, which is known for occasionally offering delivery of offbeat items such ice cream or playtime with kittens, offered on-demand delivery of their 16 GB iPhone 6 units in Shanghai earlier today. Customers who requested the Uber service were able purchase a phone from an authorized specialist who was driven to the customer's desired location.

Beyond China, Apple this month is expanding its iPhone 6 and 6 Plus to 36 additional countries in Europe, Asia, the Middle East, Africa and Latin America. It is the company's fastest iPhone rollout ever, with a goal to launch the iPhone in 115 countries by the end of the year.

Top Rated Comments

(View all)
Avatar
77 months ago
Sure, low-key
Score: 11 Votes (Like | Disagree)
Avatar
77 months ago

Low-key, meaning no riots.

Still not the best use of words.
Score: 4 Votes (Like | Disagree)
Avatar
77 months ago
Wall Street Journalist, Chun Han Wong was stupid. The Apple stores didn't sell subsidized phones, but full-priced ones. Therefore, not a lot of people went there. The real action happened at 3 major carriers in China which was mentioned in other websites and the doors opened at midnight. The Wall Street journalist missed the action LOL.

http://fortune.com/2014/10/17/photos-chinese-buyers-queue-up-for-apples-new-iphones/
Score: 3 Votes (Like | Disagree)
Avatar
77 months ago

Sure, low-key


Low-key, meaning no riots.
Score: 3 Votes (Like | Disagree)
Avatar
77 months ago
I love that Uber email about "the anticipated smartphone". Can they not even use the word "iphone"?
Score: 2 Votes (Like | Disagree)
Avatar
77 months ago
I'm pretty sure Apple will sell plenty of iPhones in China.

People buy iPhones all year long… not just in the first day or first month.

Someone on another forum said all the people in China who want an iPhone 6 already have one. That's ridiculous.
Score: 1 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...