Skip to Content

Apple Homepage Now Redirecting to Event Countdown Ahead of Tomorrow's Announcements

With less than 24 hours to go until tomorrow's major media event, Apple has begun redirecting its entire homepage in the U.S., Apple.com, to Apple.com/live, which displays a countdown to the event. Apple's move to redirect all homepage traffic to its event countdown is undoubtedly an effort to ramp up anticipation for its upcoming announcements.

Apple's promotion of the event along with its location at the Flint Center, where the original Mac was unveiled, suggests that Apple has something huge in the works for tomorrow's announcements. While Apple's media events are always major affairs, Apple has made an extra effort this year to build up hype for the big unveiling.

eventcoundown24hours
Apple has plans to live stream the event on its website and the company will likely stream the event to the Apple TV with a dedicated channel, as it has done for past events. MacRumors will be providing live coverage of the event, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream.

Tomorrow's event kicks off at 10 a.m. Pacific Time at the Flint Center at De Anza College in Cupertino. Apple is expected to unveil a multitude of new products and services, including two versions of the iPhone 6, its much-rumored wearable device, and its mobile payments initiative.

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...

Top Rated Comments

Populism Avatar
150 months ago
Apple's clock is five seconds slower than MacRumors' clock. I am at a complete loss, therefore, of which one to stare at for the next 22 hours.

Maybe I will have two different tabs open with the two clocks and just go back and forth.
Score: 52 Votes (Like | Disagree)
150 months ago
Found this on Reddit. Hilarious.

Score: 51 Votes (Like | Disagree)
RDeckard Avatar
150 months ago
Samsung is saving everyone some time and will now be redirecting to Apple's event countdown page.
Score: 48 Votes (Like | Disagree)
Peace Avatar
150 months ago
Anyone else nervous about how much hype there is? Seems like the hype machine is in full effect.

I don't think I've ever seen Apple's homepage redirect to a keynote.

Stuff is going down man..It's going down.
Score: 37 Votes (Like | Disagree)
4God Avatar
150 months ago
The end of the world. ;)

For Samsung...
Score: 29 Votes (Like | Disagree)
Rogifan Avatar
150 months ago
Holy Crap! :eek:

http://www.cultofmac.com/294521/apple-security-sept-9-event/
Score: 23 Votes (Like | Disagree)