Amid Sapphire iPhone 6 Rumors, Kyocera Announces Plans for New Smartphone With Sapphire Display

Smartphone manufacturer Kyocera, known for its line of rugged phones, is developing a new smartphone that utilizes a sapphire display, according to new teaser video published today.

The video teases a product called "Sapphire Shield," which Kyocera says is a "truly affordable pure sapphire display." According to a Kyocera representative that spoke to MacRumors, Kyocera's Sapphire Shield display will be used in upcoming Kyocera smartphones, giving the devices a competitive edge when it comes to durability.


Kyocera's official video follows an unofficial video leaked last week by a YouTube user and shared by CNET, comparing Kyocera's sapphire display to a piece of impact resistant glass. The two displays are scratched with rocks, presumably concrete, and while the glass is irreversibly marred, the sapphire comes away unscathed. The sapphire display also manages to survive a drop test that shatters the standard glass.


Kyocera is the first mainstream smartphone company to officially announce plans to utilize a sapphire display, but rumors have suggested that Apple is also planning to use a sapphire display in at least some models of the iPhone 6. Stress tests on the rumored front panel of the 4.7-inch iPhone 6 were published earlier this month showing the panel's extreme durability as it withstood scratching and bending, but it remains unclear if the front panel is indeed sapphire or the almost-equally-tough Gorilla Glass.

Major smartphone companies like LG have researched sapphire, but have largely said that sapphire is impractical due to the material's limited supply and its high cost. In a report last week, one smartphone representative suggested the only reason to use sapphire was for marketing purposes, given the much lower price of Gorilla Glass.

Currently, luxury smartphone manufacturer Vertu uses sapphire displays in devices that cost upwards of $10,000. Apple's partnership with GT Advanced, however, reportedly allows it to create sapphire at a much lower price point and Kyocera also claims that its own sapphire is "affordable."

Kyocera has not released details on when its sapphire-covered smartphone might debut, but we may get our first look at a mainstream sapphire smartphone later this year if Apple's upcoming iPhone 6, due to be introduced in September, does indeed utilize the material.

Top Rated Comments

shareef777 Avatar
88 months ago
Haha the next iPhone isn't even out yet and they're already copying it

So they're copying something that doesn't exist?
Score: 17 Votes (Like | Disagree)
Jsameds Avatar
88 months ago
Aww damn. I had £20 on it he first one being Samsung :mad: ;)
Score: 7 Votes (Like | Disagree)
ionjohn Avatar
88 months ago
Haha the next iPhone isn't even out yet and they're already copying it
Score: 6 Votes (Like | Disagree)
Tubamajuba Avatar
88 months ago
If Apple planted a rumor that they were developing a screen made out of feces, we'd see manufacturers rushing to make deals with cattle farms.
Score: 5 Votes (Like | Disagree)
TWSS37 Avatar
88 months ago
Haha the next iPhone isn't even out yet and they're already copying it

Do you actually believe this?
Score: 5 Votes (Like | Disagree)
Stosh68 Avatar
88 months ago
Do you actually believe this?

Of course people believe this. This is Mac Rumors, people here would believe that Steve Jobs used to **** gold bricks if Apple put out a press release saying so.

Apple has been working on producing sapphire glass for at least several years, and still has not released a product with it. For Kyocera to put out a product with sapphire glass, it stands to reason that Kyocera has also been working on it for several years, long before either company made an official announcement.

People here actually believe that Apple invented sapphire glass, despite man made sapphire having been invented over 100 years ago and it being used in many watches and barcode scanners at place like grocery stores for years.
Score: 4 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...